It was a fantastic day at the EUROVISION Social Media Trends Summit in London. I really had great fun but, most importantly, I had the chance to meet some incredible communication professionals and at the same time promote what the European Union will do at Expo Milan 2015. I'll write about my presentation in a … Continue reading An awesome day the Social Media Trends Summit
@marcoRecorder The Twiplomacy report is par excellence the guide book to the use of institutional tweeting or, as they better put it, it is an annual global study looking at the use of Twitter by heads of state and government and ministers of foreign affairs. While some heads of state and government continue to amass … Continue reading Twiplomacy is the Bible of social media professionals in international organizations
@marcoRecorder This article was also published on the European Commission's Digital Team Blog Engagor Day is an event for all Engagor users and partners which took place in Ghent on May 8th, 2014 at the Eskimofabriek. The goal is to keep them updated on the latest feature additions and everything that is coming up. In … Continue reading A few lessons from #Engagorday
@marcoRecorder After releasing the ranking of EU Heads of government on Twitter I thought I should not stop there and I should also check their presence on the most populated social media: Facebook. As I explained in the previous post, the communication strategies of EU Heads of Government vary greatly. Some Prime Ministers are not … Continue reading EU Heads of Government on Facebook: who’s scoring best?
@marcoRecorder Some time ago I had the chance to participate in a very good seminar chaired by Jon Worth a well-known communication consultant in Brussels. The seminar revolved around the topic of public diplomacy and the digitalization of international relations. One of the first things that came up in the event was the "attempt" to … Continue reading Why digital diplomacy is not a thing (yet)
@marcoRecorder Twiplomacy already does an incredible job in assessing the presence of world leaders on Twitter. What I want to show you today is a brief overview of how European Heads of Government perform on Twitter in terms of followers, Klout score and in terms of fake followers. Just to be clear, I refer to … Continue reading Personal Twitter accounts of European Prime Ministers: who’s scoring best?
@marcoRecorder Already last year I made a ranking of the best performing Brussels based think tanks on Twitter, which is to date my most read read blogpost. Obviously, followers are not everything and I'm not advocating that think tanks with more followers perform better than think tanks with less followers. This is why, in this … Continue reading Brussels-based think tanks on Twitter 2014
@marcoRecorder Co-written with @AmyJColgan, @PabloPerezA. Published on Waltzing Matilda Blog Assessing our performances is key to understanding how we can improve. In this post we want to share with our readers about how the European Commission's central social media accounts have developed – in terms of followership, engagement and the volume of conversation we are … Continue reading A review of the European Commission’s social media presence in 2013
@marcoRecorder What was the social sharing and content engagement trends in 2013? Which social network was most popular amongst users? This infographics explains it all. The Addthis team has unveiled the numbers and found that: - Social activity increased by 32% - Facebook was still the most popular sharing method - Twitter now accounts for … Continue reading Social sharing and content engagement in 2013: who’s winning and who’s losing