European Commission President Jean Claude Juncker said this a couple of days ago “We are not proud enough of what we’ve achieved. This was a continent of divisions & wars.European unity is the great luck of our continent” pic.twitter.com/XBgqg7gU3t — European Commission (@EU_Commission) February 17, 2017 This statement reflects on a problem that communicators advocating …

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Managing a big social media campaign or  event is very similar to preparing and managing a sport team. In my experience in sports and professional communication, it is impressive to notice how many similarities come up within these two different playing fields. I disagree with this article and here is why. Whether you will be curating national …

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@marcoRecorder Twitter is in stalemate. Not only financially, not only structurally, not only in terms of growth. Most crucially, Twitter is facing an identity crisis, meaning that CEO Jack Dorsey and its entourage don’t know who they are anymore, and so don’t the 320 million current Twitter active users. Users are bound to the Twitter …

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Somehow unexpectedly, at least three students (that I know of) are now in the process of writing their Master Thesis about the digital communication of the European Union pavilion at Expo Milano 2015. Why do I say unexpectedly? Because, it is a very specific project which requires a lot of research behind the scenes. But …

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The scientific program of the European Union at Expo Milano 2015 is one of the “best practice” selected at the international level. This is the reason why the European Union has received the “Euromediterraneo2015” prize from Confindustria Assafrica & Mediterraneo and Associazione Italiana della Comunicazione Pubblica e Istituzionale (Italian association of public and institutional communication). …

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My personal award for Best Communication at Expo 2015 Milano goes to the Russian Pavilion Why? Three words: Innovation Creativity Engagement The communication team of the Russian pavilion is doing an outstanding job in promoting their activities, their brand and encourage people to visit them. Considering their followership and their visitors’ count, I guess their …

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