Keep calm and get a communication student to therapize you

Somehow unexpectedly, at least three students (that I know of) are now in the process of writing their Master Thesis about the digital communication of the European Union pavilion at Expo Milano 2015. Why do I say unexpectedly? Because, it is a very specific project which requires a lot of research behind the scenes. But … Continue reading Keep calm and get a communication student to therapize you

Grabbing community building by the horns

"This Expo is for those who take it... it's up to you what you make of it." This is what I remember most from my conversations with the other communication managers taking part in this year’s Expo – an unprecedented event which I believe truly changed Italy. And in terms of EU digital communication, I … Continue reading Grabbing community building by the horns

The European Union at Expo wins the Euromediterraneo2015 Communication Award

The scientific program of the European Union at Expo Milano 2015 is one of the "best practice" selected at the international level. This is the reason why the European Union has received the "Euromediterraneo2015" prize from Confindustria Assafrica & Mediterraneo and Associazione Italiana della Comunicazione Pubblica e Istituzionale (Italian association of public and institutional communication). … Continue reading The European Union at Expo wins the Euromediterraneo2015 Communication Award

Expo, giornalismo e social

Ho avuto il piacere di fare due chiacchiere con Cinzia Boschiero sul lavoro svolto dal padiglione dell'Unione europea a Expo Milano e sulla posizione del Community Manager. Ringrazio Cinzia e vi invito alla lettura del pezzo In questo nostro viaggio sul  giornalismo ai tempi dei social, non poteva mancare una puntata dedicata a uno degli … Continue reading Expo, giornalismo e social

Russian pavilion visits the European Union at Expo 2015 Milan

The Russian pavilion at Expo 2015 Milano is pretty amazing in terms of what it offers to visitors. A great design, beautiful shows that open up your eyes towards the tradition, the heritage and the prospects of the country and, last but not least, the best, most active and dynamic communication team of this unique … Continue reading Russian pavilion visits the European Union at Expo 2015 Milan

Social media treasure hunts that work

The Social Media Team of Expo Milano provided their Communication Network with another beautiful gathering, this time hosted at the lovely atmosphere of the Bio-Mediterrenean Cluster. As usual, this was a sensational opportunity to interact with all the professionals involved in the field of communication in the biggest event of 2015, in an attempt to … Continue reading Social media treasure hunts that work

#MyExpo2015 awards – Best Communication

My personal award for Best Communication at Expo 2015 Milano goes to the Russian Pavilion Why? Three words: Innovation Creativity Engagement The communication team of the Russian pavilion is doing an outstanding job in promoting their activities, their brand and encourage people to visit them. Considering their followership and their visitors' count, I guess their … Continue reading #MyExpo2015 awards – Best Communication

Expo 2015 Milano – consigli per gli utenti

It was absolutely wonderful to meet the people behind the Facebook Group "Expo 2015 Milano - consigli per gli utenti". A true hub of information, facilitating people to fully enjoy the beauty of Expo Milano 2015 and an active community of enthusiastic visitors at the biggest ever event on nutrition. The meeting was an opportunity … Continue reading Expo 2015 Milano – consigli per gli utenti

An amazing Social Media Happy Hour!!!

Take a few minutes to think about the daily routine of a Community Manager at Expo Milano: running up and down the Decumano, answering hundreds of mails in a record time, posting on Facebook also during lunch break, collecting every kind of business card...This is why sometimes we need a moment to relax, to do … Continue reading An amazing Social Media Happy Hour!!!

Getting the Expo Milan 2015 Community Managers together

Last 20 May was a great day for me and for all the Community Managers working at Expo Milano 2015. I was invited to share my experience in live-covering Europe Day at a social media workshop in Expo. Europe Day at Expo Milan was a true success and as Head of Social Media Stefano Mirti … Continue reading Getting the Expo Milan 2015 Community Managers together