Grabbing community building by the horns

"This Expo is for those who take it... it's up to you what you make of it." This is what I remember most from my conversations with the other communication managers taking part in this year’s Expo – an unprecedented event which I believe truly changed Italy. And in terms of EU digital communication, I … Continue reading Grabbing community building by the horns

#MyExpo2015 awards – Best Communication

My personal award for Best Communication at Expo 2015 Milano goes to the Russian Pavilion Why? Three words: Innovation Creativity Engagement The communication team of the Russian pavilion is doing an outstanding job in promoting their activities, their brand and encourage people to visit them. Considering their followership and their visitors' count, I guess their … Continue reading #MyExpo2015 awards – Best Communication

An amazing Social Media Happy Hour!!!

Take a few minutes to think about the daily routine of a Community Manager at Expo Milano: running up and down the Decumano, answering hundreds of mails in a record time, posting on Facebook also during lunch break, collecting every kind of business card...This is why sometimes we need a moment to relax, to do … Continue reading An amazing Social Media Happy Hour!!!

Open your ears: social media monitoring is not all about being techy

Open your ears It is a common misperception to think of social media as different from traditional media. I believe that the more communication technologies evolve the more we must learn to see social media as part of "all media." However, it is true that some aspects of media monitoring require a different perspective when … Continue reading Open your ears: social media monitoring is not all about being techy

The European Commission’s online communication today and tomorrow

I was happy to participate to "Web, Mobile, Social – The Commission’s online communication today and tomorrow" at the Committee of the Regions listening to Robert Andrecs, Head of Unit “EUROPA Site”, European Commission, DG Communication and Dana Manescu, Head of the Social Media Sector, European Commission, DG Communication. The European Commission's online communication has … Continue reading The European Commission’s online communication today and tomorrow

Twiplomacy is the Bible of social media professionals in international organizations

@marcoRecorder The Twiplomacy report is par excellence the guide book to the use of institutional tweeting or, as they better put it, it is an annual global study looking at the use of Twitter by heads of state and government and ministers of foreign affairs. While some heads of state and government continue to amass … Continue reading Twiplomacy is the Bible of social media professionals in international organizations

Screening Twitter privacy policy

@marcoRecorder Twitter is now officially sending out emails covering its new privacy policy and terms of service, mainly updating its policy to buy merchandise. The email states Twitter has updated its Terms of Service and Privacy Policy to reflect new features they are testing (starting in the U.S.) to allow users to buy merchandise from … Continue reading Screening Twitter privacy policy

A few lessons from the European Digital Advocacy Summit

@marcoRecorder Digital advocacy is assuming an increasingly important role in Brussels. What’s working to engage European policymakers? Can social media platforms help you find other advocates? Which tools work best? These were some of the questions addressed at the latest European Digital Advocacy Summit in Brussels, organised by the Public Affairs Council. At the event, … Continue reading A few lessons from the European Digital Advocacy Summit

A few lessons from #Engagorday

@marcoRecorder This article was also published on the European Commission's Digital Team Blog Engagor Day is an event for all Engagor users and partners which took place in Ghent on May 8th, 2014 at the Eskimofabriek. The goal is to keep them updated on the latest feature additions and everything that is coming up. In … Continue reading A few lessons from #Engagorday

#iMinds 2013: What if…?

@marcoRecorder This article was also published on Waltzing Matilda Blog Last 5 December I have had the pleasure to attend the iMinds conference in Brussels. iMinds is an independent research institute founded by the Flemish government to stimulate ICT innovation. iMinds brings together companies, authorities, and non-profit organizations to join forces on research projects. The … Continue reading #iMinds 2013: What if…?