marcoRecorder

Disruptiveness matters

“This Expo is for those who take it… it’s up to you what you make of it.” This is what I remember most from my conversations with the other communication managers taking part in this year’s Expo – an unprecedented event which I believe truly changed Italy. And in terms of EU digital communication, I …

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My personal award for Best Communication at Expo 2015 Milano goes to the Russian Pavilion Why? Three words: Innovation Creativity Engagement The communication team of the Russian pavilion is doing an outstanding job in promoting their activities, their brand and encourage people to visit them. Considering their followership and their visitors’ count, I guess their …

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Take a few minutes to think about the daily routine of a Community Manager at Expo Milano: running up and down the Decumano, answering hundreds of mails in a record time, posting on Facebook also during lunch break, collecting every kind of business card…This is why sometimes we need a moment to relax, to do …

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Open your ears It is a common misperception to think of social media as different from traditional media. I believe that the more communication technologies evolve the more we must learn to see social media as part of “all media.” However, it is true that some aspects of media monitoring require a different perspective when …

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I was happy to participate to “Web, Mobile, Social – The Commission’s online communication today and tomorrow” at the Committee of the Regions listening to Robert Andrecs, Head of Unit “EUROPA Site”, European Commission, DG Communication and Dana Manescu, Head of the Social Media Sector, European Commission, DG Communication. The European Commission’s online communication has …

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@marcoRecorder The Twiplomacy report is par excellence the guide book to the use of institutional tweeting or, as they better put it, it is an annual global study looking at the use of Twitter by heads of state and government and ministers of foreign affairs. While some heads of state and government continue to amass …

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@marcoRecorder Twitter is now officially sending out emails covering its new privacy policy and terms of service, mainly updating its policy to buy merchandise. The email states Twitter has updated its Terms of Service and Privacy Policy to reflect new features they are testing (starting in the U.S.) to allow users to buy merchandise from …

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