marcoRecorder

Disruptiveness matters

I was thrilled to give the keynote speech at the COPA-COGECA Seminar “Coordinated and effective communication for assuring a viable and sustainable EU agriculture sector and Common Agricultural Policy.” Being this a key theme of Expo 2015 Milano where I was in charge of Digital Communication for the European Union pavilion, I was excited to …

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Managing a big social media campaign or  event is very similar to preparing and managing a sport team. In my experience in sports and professional communication, it is impressive to notice how many similarities come up within these two different playing fields. I disagree with this article and here is why. Whether you will be curating national …

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Over the past couple of days, I attended “Politicians in a communication storm“, an event organized by the Media Directorate of the European Parliament focusing on recent communication issues, in particular: Social media and trust: how to overcome myths and propaganda What we’ve learnt from the US elections, Brexit and the peace process in Colombia …

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@marcoRecorder I spent an awesome day at FIBO 2016 in Köln, the biggest fitness fair in the world.  FIBO is an incredible opportunity to get the latest info, news, products, marketing tips in the fitness industry. This fair is huuuuuuuuge. One day is just enough to get a little gist of the massive effort the …

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It was a fantastic day at the EUROVISION Social Media Trends Summit in London. I really had great fun but, most importantly, I had the chance to meet some incredible communication professionals and at the same time promote what the European Union will do at Expo Milan 2015. I’ll write about my presentation in a …

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Open your ears It is a common misperception to think of social media as different from traditional media. I believe that the more communication technologies evolve the more we must learn to see social media as part of “all media.” However, it is true that some aspects of media monitoring require a different perspective when …

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@marcoRecorder I have been looking for a third party software in order to manager an Instagram account and plan some posts beforehand. I thought it would be easy to find but actually, apart from some apps like Instarepost or similar, there isn’t much on the market to help community management on Instagram. I contacted the …

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