Co-written with @AmyJColgan, @PabloPerezA. Published on Waltzing Matilda Blog
Assessing our performances is key to understanding how we can improve. In this post we want to share with our readers about how the European Commission’s central social media accounts have developed – in terms of followership, engagement and the volume of conversation we are now having across our social media platforms.
Let’s have a look at what the European Commission achieved in 2013 in terms of social media followership of their central accounts.
- The European Commission’s Facebook page grew from 75,730 fans on at the end of December 2012 to 229,582 fans one year later – an increase of just over 200%.
- The European Commission’s central Twitter account went from 88, 534 followers on at the end of 2012 to 172,263 at the end of 2013, a 95% increase.
- At the end of 2012, The European Commission’s Google Plus page had been added to 261,972 circles. At the end of 2013, that number had risen to 710,887 circles, a jump of 170%.
- The European Commission’s YouTube channel went from 8790 subscribers at the end of 2012 to 22,503 subscribers at the end of 2013 – an increase of just over 150%. Continue reading “A review of the European Commission’s social media presence in 2013”