How Lex Griffin revolutionized fitness and communication

When I quit rugby and basically any kind of competitive sports where I need to run, jump or have some kind of physical contact, I fell lost. Competitive sports were kind of all I had done for the previous 20 years. Every weekend, whether it was football, athletics or rugby, I have taken part in … Continue reading How Lex Griffin revolutionized fitness and communication

Keep calm and get a communication student to therapize you

Somehow unexpectedly, at least three students (that I know of) are now in the process of writing their Master Thesis about the digital communication of the European Union pavilion at Expo Milano 2015. Why do I say unexpectedly? Because, it is a very specific project which requires a lot of research behind the scenes. But … Continue reading Keep calm and get a communication student to therapize you

The European Union at Expo wins the Euromediterraneo2015 Communication Award

The scientific program of the European Union at Expo Milano 2015 is one of the "best practice" selected at the international level. This is the reason why the European Union has received the "Euromediterraneo2015" prize from Confindustria Assafrica & Mediterraneo and Associazione Italiana della Comunicazione Pubblica e Istituzionale (Italian association of public and institutional communication). … Continue reading The European Union at Expo wins the Euromediterraneo2015 Communication Award

Social media treasure hunts that work

The Social Media Team of Expo Milano provided their Communication Network with another beautiful gathering, this time hosted at the lovely atmosphere of the Bio-Mediterrenean Cluster. As usual, this was a sensational opportunity to interact with all the professionals involved in the field of communication in the biggest event of 2015, in an attempt to … Continue reading Social media treasure hunts that work

#MyExpo2015 awards – Best Communication

My personal award for Best Communication at Expo 2015 Milano goes to the Russian Pavilion Why? Three words: Innovation Creativity Engagement The communication team of the Russian pavilion is doing an outstanding job in promoting their activities, their brand and encourage people to visit them. Considering their followership and their visitors' count, I guess their … Continue reading #MyExpo2015 awards – Best Communication

A strong message by the European Union and the World Food Programme at Expo Milano

On 19 July, it was a true pleasure for me to be part of the inauguration of the Family Meal exhibition here at the European Union pavilion at Expo Milano. The exhibition aims to raise public awareness about hunger – the world’s most solvable problem. The compelling images and stories demonstrate how people’s lives can be … Continue reading A strong message by the European Union and the World Food Programme at Expo Milano

An amazing Social Media Happy Hour!!!

Take a few minutes to think about the daily routine of a Community Manager at Expo Milano: running up and down the Decumano, answering hundreds of mails in a record time, posting on Facebook also during lunch break, collecting every kind of business card...This is why sometimes we need a moment to relax, to do … Continue reading An amazing Social Media Happy Hour!!!

Getting the Expo Milan 2015 Community Managers together

Last 20 May was a great day for me and for all the Community Managers working at Expo Milano 2015. I was invited to share my experience in live-covering Europe Day at a social media workshop in Expo. Europe Day at Expo Milan was a true success and as Head of Social Media Stefano Mirti … Continue reading Getting the Expo Milan 2015 Community Managers together

Thank you “or not” for the follow

Lately I get more and more "Thank you for following me" direct messages on Twitter. Thanking for the follow is a quite common practice especially among consultants, communication experts or people working in public relations. Also it might make sense for companies to automatically feed new followers on relevant information or contact details. Still, I … Continue reading Thank you “or not” for the follow