7 reasons to follow the EU at Expo

Expo Milan 2015 will be the first real "social media World Expo." Even though Shanghai 2010 did display a touch of social networks within their outreach efforts, Expo Milan invests and relies massively on social media. The goal of this intense use of social networks and digital connections is manyfold. Not only is this strategy … Continue reading 7 reasons to follow the EU at Expo

Open your ears: social media monitoring is not all about being techy

Open your ears It is a common misperception to think of social media as different from traditional media. I believe that the more communication technologies evolve the more we must learn to see social media as part of "all media." However, it is true that some aspects of media monitoring require a different perspective when … Continue reading Open your ears: social media monitoring is not all about being techy

A few lessons from the European Digital Advocacy Summit

@marcoRecorder Digital advocacy is assuming an increasingly important role in Brussels. What’s working to engage European policymakers? Can social media platforms help you find other advocates? Which tools work best? These were some of the questions addressed at the latest European Digital Advocacy Summit in Brussels, organised by the Public Affairs Council. At the event, … Continue reading A few lessons from the European Digital Advocacy Summit

A few lessons from #Engagorday

@marcoRecorder This article was also published on the European Commission's Digital Team Blog Engagor Day is an event for all Engagor users and partners which took place in Ghent on May 8th, 2014 at the Eskimofabriek. The goal is to keep them updated on the latest feature additions and everything that is coming up. In … Continue reading A few lessons from #Engagorday

What happened during Schulz’s #AskMartin chat on social media

@marcoRecorder On May 19 at 12:30AM candidate President for the European Commission Martin Schulz hosted a chat livestreamed via SPD.de  and collecting questions via the hashtag #AskMartin Good morning! In just a few hours I will answer question asked via the hashtag #askMartin RT to tell your friends pic.twitter.com/80zgcF5NcQ — Martin Schulz (@MartinSchulz) May 19, … Continue reading What happened during Schulz’s #AskMartin chat on social media

Measuring communication effectiveness on social media

@marcoRecorder This article was published on the European Commission Digital Team blog When talking about measuring effectiveness on social media it is indispensable to talk about monitoring or, as many like to call it, listening. Listening is one of the most important yet it is one of the most often overlooked uses of social media. … Continue reading Measuring communication effectiveness on social media

The grass is always greener on the other side…and so are analytics tools

Follow @marcoRecorder There are literally thousands of social media analytics tools out there. When you get accustomed to one tool sometimes you might get the feeling that you are missing out on something and that other analytics tool can offer incredible, flashy and (apparently) indispendible features that would ease your work or provide you with … Continue reading The grass is always greener on the other side…and so are analytics tools

Fostering Social Communication through Social Media and 2.0 Strategies

In the last decade social media and 2.0 technologies have deeply shaped the way people get informed and communicate with each other. If the first phase of the Internet phenomenon enormously expanded the communication horizons, the 2.0 environment has set new models of communication that have not only a further impact on the enlargement of … Continue reading Fostering Social Communication through Social Media and 2.0 Strategies