The communication of the European Union pavilion at Expo 2015 Milano

Two years after the most incredible experience that the city of Milan had ever witnessed, and personally the best professional time of my life, I was asked to present some insights about the communication of the European Union pavilion at Expo Milano 2015. Exactly in a time where "communicating Europe successfully" seems a make or … Continue reading The communication of the European Union pavilion at Expo 2015 Milano

Keep calm and get a communication student to therapize you

Somehow unexpectedly, at least three students (that I know of) are now in the process of writing their Master Thesis about the digital communication of the European Union pavilion at Expo Milano 2015. Why do I say unexpectedly? Because, it is a very specific project which requires a lot of research behind the scenes. But … Continue reading Keep calm and get a communication student to therapize you

Grabbing community building by the horns

"This Expo is for those who take it... it's up to you what you make of it." This is what I remember most from my conversations with the other communication managers taking part in this year’s Expo – an unprecedented event which I believe truly changed Italy. And in terms of EU digital communication, I … Continue reading Grabbing community building by the horns

Expo, giornalismo e social

Ho avuto il piacere di fare due chiacchiere con Cinzia Boschiero sul lavoro svolto dal padiglione dell'Unione europea a Expo Milano e sulla posizione del Community Manager. Ringrazio Cinzia e vi invito alla lettura del pezzo In questo nostro viaggio sul  giornalismo ai tempi dei social, non poteva mancare una puntata dedicata a uno degli … Continue reading Expo, giornalismo e social

Expo 2015 Milano – consigli per gli utenti

It was absolutely wonderful to meet the people behind the Facebook Group "Expo 2015 Milano - consigli per gli utenti". A true hub of information, facilitating people to fully enjoy the beauty of Expo Milano 2015 and an active community of enthusiastic visitors at the biggest ever event on nutrition. The meeting was an opportunity … Continue reading Expo 2015 Milano – consigli per gli utenti

Getting the Expo Milan 2015 Community Managers together

Last 20 May was a great day for me and for all the Community Managers working at Expo Milano 2015. I was invited to share my experience in live-covering Europe Day at a social media workshop in Expo. Europe Day at Expo Milan was a true success and as Head of Social Media Stefano Mirti … Continue reading Getting the Expo Milan 2015 Community Managers together

7 reasons to follow the EU at Expo

Expo Milan 2015 will be the first real "social media World Expo." Even though Shanghai 2010 did display a touch of social networks within their outreach efforts, Expo Milan invests and relies massively on social media. The goal of this intense use of social networks and digital connections is manyfold. Not only is this strategy … Continue reading 7 reasons to follow the EU at Expo

An evening at Radio Alma discussing the European Union at Expo Milan 2015

It was great to be invited at Radio Alma to discuss about Expo Milan 2015 and the participation of the European Union at the world's biggest event on food and nutrition and the biggest event of 2015. Listen to the podcast (in Italian) Expo Milano 2015 will be the first World Expo to take place … Continue reading An evening at Radio Alma discussing the European Union at Expo Milan 2015

I envy the ESN Ambassadors for the EU at Expo 2015

@marcoRecorder "I'm jealous of you." That's how I started my social media training to the ten ambassadors from the Erasmus Student Network in Italy (ESN) who have been awarded the chance to tour Europe and present the opportunity to volunteer at the EU pavilion at Expo 2015 in Milan. Indeed, since I was an Erasmus … Continue reading I envy the ESN Ambassadors for the EU at Expo 2015

Why I proudly joined #Expottimisti

@marcoRecorder Expo Milano 2015 is a Universal Exposition with some very unique and innovative features. Not only is it an exhibition but also a process, one of active participation among a large number of players around the theme of Feeding the Planet, Energy for Life. It is sustainable, technological, thematic and focused on its visitors. Open from May … Continue reading Why I proudly joined #Expottimisti