a societal rather than a technological solution for better migration literacy

Migration is one of the most important political issues in current public debates, frequently connected with highly emotional, sometimes even extreme points of view. it is important that migration narratives and effective communication remain high on the policy making agenda in Europe, North Africa and the Middle East. It is fundamental that public communicators, senior officials, academics and practitioners from national governments, local authorities, international organizations, and the media exchange and learn from the latest innovations available on the topic and consolidate a community of practice to promote balanced migration narratives. 

This matter is fundamental at different levels of governance:

  • at the level of cities and local communities, as first respondents to the infinite realities of migration and the most important poles of attraction for people in search of opportunities, employment and inclusion.
  • at the level of governments, in order to contribute to attenuate polarization and generate an enabling environment for migration policy-making.
  • and at the regional level, where it is ever more important to keep working to establish a comprehensive co-operation framework on migration, with a particular focus on strengthening capacity building.

New partnerships are being discussed in the Euro-Mediterranean region, starting with the EU New Pact on Migration and Asylum and the New Agenda for the Mediterranean as part of a renewed partnership with the Southern Neighbourhood. Therefore, communication needs to form an integral part of any partnership, so that we explain why we engage in various cooperation frameworks with countries of destination, transit and origin.

Different political and socio-economic contexts result in diverging migration priorities, opportunities and diverse needs in terms of migration capacities across countries. Capacities are instrumental to bridge diverging political agendas between Europe and its southern neighbours and to deliver practical, operational solutions for migration partnerships.

Policy options and cooperation greatly depend on stakeholders’ ability to drive a narrative on migration that supports and provides the space to pursue partnership priorities. Through strengthening capacities, partnerships can contribute to bringing expectations closer, define shared objectives and devise mutually beneficial results.

Beneath the spread of all misinformation, disinformation and foreign influence lies society’s failure to teach its citizens information literacy: how to think critically about the deluge of information that confronts them in our modern digital age. Instead, society has prioritized speed over accuracy, sharing over reading, commenting over understanding.

Children and adults are taught to regurgitate what others tell them and to rely on digital assistants to curate the world rather than learn to navigate the informational landscape on their own. Schools no longer teach source triangulation, conflict arbitration, separating fact from opinion or even the basic concept of verification and validation. We have stopped teaching society how to think about information, leaving citizens adrift in the digital wilderness.

While technical literacy is a powerful and important skill, it is not the same as information literacy and will not help in the war against “fake news.” To truly solve the issue of disinformation we must blend technological assistance with teaching our citizens to be literate consumers of the world around them.

Today’s grand challenge of combating “fake news” requires a very human solution. It requires teaching society the basics of information literacy and how to think about the information they consume. It requires navigating the existential contradictions of today’s social media platforms obsessed with velocity and virality against verification and validation.

The only way to truly begin to combat the spread of digital falsehoods is to understand that they represent a societal rather than a technological issue and to return to the early days of the web when institutions, governments and schools taught and encouraged to question what they read online instead of taking it for granted.

This is a serious danger and something that we communicators, government officials, representatives of global organizations have the chance today to reverse. Let us not miss that chance.

All of the above was discussed at the Migration Face to Face event organized in the framework of the Conference on the Future of Europe. You can watch the full event here

Re-defining migration partnerships in the Euro-Mediterranean region: the role of communication and narratives

Governments, international organizations and migration policy actors in the Euro-Mediterranean region are actively seeking a revitalised, comprehensive and holistic approach to migration management after over a year of lockdowns, travel restrictions and a shift in political priorities following the COVID-19 pandemic and its effects on societies, economies and diplomacy. New partnerships are discussed and implemented, starting with the European Union’s New Pact on Migration and Asylum and the New Agenda for the Mediterranean as part of a renewed partnership with the Southern Neighbourhood.

Across this topic, ways and means to redefine migration cooperation focusing on capacity development and to strike up truly beneficial and lasting relationships are sought. For this reason, EUROMED Migration V (EMM5) has decided to concentrate the 4th EUROMED Migration Communicators Workshop, which I had the pleasure to run as maître de cérémonie on re-defining migration partnerships, by focusing on the communication skills required to promote balanced migration narratives that enable effective and sustainable migration policy.

The imbalance between perceptions “painted with a large brush” and the infinite realities of migrations flows represents a serious obstacle to effective migration management and hence to building effective cooperation and partnerships in this area. With this in mind, this workshop aims at providing the expertise to gather evidence and bring together fragmented knowledge so far in order to continue to develop cohesive responses to the challenge of communication on migration.

In particular, the workshop focused on:

  • Migration narratives in the Euro-Mediterranean region: challenges and open question
  • Media and migration narratives: how can effective partnerships be established?
  • Communicating migration on social media: latest trends and success stories
  • Migration data visualization: best practices and advice from top experts
  • Public attitudes to migration: the point of view of academia
  • Showcasing best practices in private sector branding and corporate communication. How could this approach be transferable to public communication on migration?

After the workshop, participants were invited to attend a High-Level Event that included a public lecture performed by poet and novelist Hédi Kaddour, followed by an interactive panel discussion among distinguished speakers, namely Catherine Wihtol de Wenden, Director French National Centre for Scientific Research, Stefano Rolando, President Club of Venice and Amal Nader, President For2Med, journalist and professor at the Paris Catholic Institute.

You can re-watch the event below.

Migration and integraton: does the eu live up to its values?

Can the European Union develop a common vision on migration policy? How can it safeguard the “European Way of Life”, act in the interests of citizens and put its values and principles into action?

These were some of the questions addressed at the EU Watch Policy Conference “Migration and integration: Does the EU live up to its values” organised in Brussels last 11 October, which included an impressive line up of speakers such Member of the European Court of Auditors Leo Brincat, famour author Sir Paul Collier, Frontex Executive Director Fabrice Leggeri and many more.

In the occasion I had the pleasure to present some of the latest work available on migration narratives such as “Immigration narratives in the Euro-Mediterranean region: what people believe and why” and “What policy communication works for migration? Using values to depolarise“, both authored by James Dennison, Head of the Observatory for Public Attitudes to Migration (OPAM)

In my experience in Europe, when discussing migration narratives either in a specialized or non-specialized environment, it seems quite automatic to associate the word “migration” with the big three topics that overwhelmingly occupy media attention:

  1. Irregular immigration
  2. Asylum seekers
  3. Integration

It seems increasingly harder, even 6 years after the notorious 2015 migration crisis, to address the overall phenomenon of migration as a whole rather than within its most difficult manifestations. The sentiments generated by the migration debate in the old continent are still very polarized and this is why it is fundamental, for analysts, policy makers and communicators to resort to academia and decompose all the elements that build narratives.

Narratives are increasingly cited by international organisations, NGOs and governments as one of the most important topics in migration policymaking today. Narratives are assumed to strongly affect public opinion and behaviour. The concept of narratives is typically underspecified, with relatively little known about why some narratives become popular and what narratives people actually believe.

Narratives can be defined as selective depictions of reality across at least two points in time that include a causal claim. Furthermore, narratives are:

  • Necessary for humans to make sense of and give meaning to complex reality;v
  • Generalisable and applicable to multiple situations, unlike specific stories
  • Distinct from related concepts such as frames and discourses
  • Implicitly or explicitly normative, in terms of efficacy or justice
  • Essentially limitless but only a small number gain popularity.

How can we then apply our knowledge on narratives to our knowledge on the power of values. Throughout the twentieth century, psychologists made numerous attempts to classify human ‘values. While the importance of values as predictors of human attitudes and activity was noted at least as early as 1961, the use of values in communication is highly debated, but it remains a poorly or understudied field of expertise.

Perhaps the most eminent and broadly utilized of these values schema is Schwartz’s theory of basic personal values Schwartz, one of the most important social psychologist, cross-cultural researcher of our times defines values as:

“Cognitive representations of broad motivational goals, rather than attitudes towards particular situations, and as stable metrics of the guiding principles in individuals’ lives”. (Schwartz, 1992)

Schwartz shows that there are ten essential values and within each of these are multiple ‘motivational goals’ with accompanying evolutionary causal mechanisms. These values are shown to be consistent across cultures. Values come from numerous psycological and societal factors, from family upbringing to education, from religious attachment to the history of a person’s territory.

As you can see in the table below they are associated with basic motivational goals and specific goal examples.

Schwartz shows that these values can be arranged in relation to each other on two dimensions (on one axis self-transcendence vs. self-enhancement and, second, conservation vs. openness to change). This arrangement shows how some values share commonalties with others, and are thus placed side-by-side, whereas others are highly dissimilar and thus placed in direct opposition to each other.

The two values of ‘universalism’ and ‘benevolence’ increase positivity to immigration, whereas the three values of ‘security’, ‘conformity’ and ‘tradition’—together making up the ‘conservation’ higher order value—decrease positivity to immigration.

Strongly anti-immigration Europeans tend to value conformity, security, tradition and power above the European average. Conversely, they are far less likely to value universalism, benevolence, self-direction, stimulation or hedonism.

Europeans strongly pro-immigration tend to have the opposite value orientation, but far more magnified. They have the most skewed value orientation of any group and, above all, value universalism highly and undervalue security and conformity.

Having defined values and demonstrated their relationship with attitudes to immigration, we now turn to considering how to use this information to persuasively communicate on immigration using values.

Overall, based on the report, we can deduce that messaging is most likely to elicit sympathy when the values it contains are concordant with those of recipient. In other words: Recipients will be sympathetic to a message when its values align with their own and they will be antipathetic to a message when its values diverge from their own.

Narratives are an inescapable part of humanity’s attempts to understand their own reality. As such, policymakers and communicators must prioritize the effective use of narratives in their work to be both understood and believed.

As demand for understanding an issue increases, multiple, competing narratives may simultaneously become popular. As such, the popularity of narratives must be used as a gauge of public opinion with extreme caution.

Promoting balanced migration narratives at local level

Due to their size and proximity to citizens, cities are in a unique position to foster social cohesion and encourage data-driven migration narratives. How are local governments in the Euro-Mediterranean region taking action to promote a fair discourse on migration and unlock its full potential? How are cities tackling misguided and ill-informed public perceptions on the migration phenomenon? The topic of balanced migration narratives at local level was the one addressed by the Thematic Session that took place on September 23, in the framework of the MC2CM Days, an event organized by the Mediterranean City-to-City Migration project under the co-patronage of the European Committee of the Regions, which I had the pleasure to moderate.

Event Photography by Dani Oshi. MC2CM Days – Day 4 for ICMPD. Thursday, September 23, 2021. Brussels, Belgium.


The panel discussion featured introductory remarks by Ian Barber, Director for Communication at the European Committee of the Regions. Representatives of local governments as well as from international organisations and NGOs, took part in the discussion.

The trust in local and regional authorities is on the rise, according to Barber, who launched the discussion stating that “local and regional politicians are the ones people will trust the most, to hear about migration”. Along the same lines, “the ability to communicate should be a priority for municipalities – stated Abdeslam Amakhtari, President of ASTICUDE –. The topic of migration is a complex one, but cities cannot avoid communicating on it, since communication is necessary for a proper perception of all the issues intertwined with such a phenomenon”. Amakhtari, who has been involved in a range of projects implemented in the framework of MC2CM aiming to enhance the capacities of local media professionals, suggested that communication efforts should be part of a wider territorial plan. “Municipalities should have a migration profile – he continued –, which would help them to gain a clear overview of the actors in place at local level, in order to foster synergies and mobilise capabilities”.

Apart from limited financial resources, which is an element that was also raised by Akram Dribika, Elected Member of the Municipality of Tripoli, cities have often to face the lack of reliable data, according to Waad Bouzidi, City Councillor of the Municipality of Raoued, and this can have a considerable impact on the implementation of evidence-based communication strategies. The regular connection that local authorities entertain with their territories, as well as the thorough knowledge of local contexts and attitudes, place though cities in a privileged position to unlock the potential of migration. “We need to make sure that the whole population can live together, and this is why we promote social mixing” continued Bouzidi, who also mentioned a range of initiatives carried out by the Municipality to this end, such as information outlets for migrants, artistic events, and food festivals.
Promoting balanced migration narratives also requires addressing disinformation and misinformation at the local level, since these phenomena are barriers for local authorities to capitalise on migration opportunities. In this respect, what arose during the discussion, is that partnerships with media should be fostered. “We should encourage media to have a more positive and proactive approach to this matter – stressed Souhaieb Khayati, Migration and Media expert –. We need to stimulate quality coverage and provide media with the necessary means to shift the trend”. “We need to find the frame that can speak to each individual or each group of population – concluded Violeta Wagner, ICMPD Regional Portfolio Manager for Eastern Europe and Central Asia –. The same message, the same framing can have different effects. We have to find different frames to respond to different values and concerns of the population. And municipalities are in the best position to understand their audience”.

Migrazioni, Europa e territorio: sfide per il futuro

Da anni la questione migratoria e il rapporto fra Italia e Unione europea sono argomenti di grande discussione e accesi dibattiti anche a livello locale. Mentre molte notizie girano, spesso incontrollate, e la battaglia degli slogan sul futuro dell’Europa continua imperterrita, è di interesse per tutti informarsi e discutere apertamente delle tematiche correnti più significative.

A tal scopo lo scorso 15 luglio nella bellissima cornice del Palacongressi di Salsomaggiore ho avuto il piacere di discutere di migrazioni, Europa e territorio con il Professor Trevisan, rettore della Facoltà di Agraria dell’Università Cattolica del Sacro Cuore, nonchè vice-sindaco della città. È sempre bello poter confrontarsi e ascoltare i cittadini sulle tematiche d’attualità.

Grazie all’Associazione Salotto Illuminato per l’ottima organizzazione e per i continui sforzi nel mantenere la cittadinanza salsese attiva culturalmente.

Intervento a #MINDEducation

Fantastico lavoro svolto da #MINDEducation, il programma ideato con l’obiettivo di coinvolgere i ragazzi nella progettazione di MIND Milano Innovation District, stimolando la nascita di idee per progettare e realizzare le città e le comunità del futuro. giunto alla sua quarta edizione!

Grazie alla collega Rossella Speroni del Centro Comune di Ricerca della Commissione europea per l’invito e per aver potuto ascoltare le esperienze, preoccupazioni e sogni di tanti ragazzi che si avvicinano al modo dell’università e del lavoro.

Nella sessione ho potuto consigliare come sempre di:
• Tenere gli occhi aperti sul mondo, rimanendo informati sugli affari internazionali
• Monitorare gli investimenti in R&D dei grandi gruppi di innovazione nei settori del bio-medico, farmaceutica, comunicazione digitale, sostenibilità
• Essere pazienti rispetto al voler “incassare” su investimenti in esperienze accademiche, lavorative e di networking.

Spero l’intervento possa essere d’aiuto a giovani che si avvicinano a scelte importanti.

Communication and Open Governance in a Time of Crisis

Credit: https://bit.ly/3wSc9M2

What is the state of play, lessons learned, and future orientations to partnerships in open governance today? This was the question debated at the latest meeting of the Club of Venice in a great event gathering high level experts ready to showcase examples of European cross-border and cross-sectoral cooperation, with the intention to explore how to make the most of partnerships toward stronger democracy and governance practice. Here are my two cents on the matter.

It is quite hard to identify how crises test governments and institutions globally. If we take a step back in order to have a broader vision on this issue, the noun “crisis” comes from the Greek word krisis, meaning “turning point in a disease”, the moment when a sick person could either get better or worse.

It also signifies the obligation of assuming a decision of one alternative over another. For instance, in the Greek New Testament, The Day of Judgement is hemera kriseos – a true crisis for those at risk of damnation and those hoping for redemption.

War or peace, disease or recovery, fortune or ruin. In all these senses a crisis is an intermediate stage leading to something, an outcome[1]. The real dilemma for us institutional communicators is “Is a crisis when we say it is?” – “What defines critical moments” and which indicators, material or abstract, can determine whether an event is indeed a crisis?

Europe has gone through many crises in its history and many more will come. In my field we often deal with the so-called “migration or refugees crisis” that reached its peak in 2015 when over 1 million people (coming from numerous parts of the world) crossed irregularly the Mediterranean to enter Europe. Ex post, several commentators proposed that talking about a ‘migration management crisis[2]’ would have been more appropriate. Let’s talk about it.

In this instance the European Commission, has used the word “crisis” to define a stand-alone and historically unprecedented phenomenon, based on two factors: (i) numbers and (ii) the uncontrolled nature of arrivals. It may be contested but it legitimate. The Commission’s approach gradually morphed from a humanitarian framing (2015-16) into one focused on border management (circa 2017) and cooperation with third countries to manage migration (2018 onwards). In 2019 the Commission declared the ‘crisis’ to be over[3]. I find that a very interesting examples of how “crisis” communication evolved strategically and an example of some very hard work of dialogue and compromise in establishing communication lines.

This opens another large dilemma for communicators when it comes to open governance. Open governance is the concept that citizens have rights to access to information and participation. (Democratic) governments and organizations should have the policy making power to advance transparency, accountability and participation, and make investments to enable these policies and I am confident in saying that it is Europe and the European Union who are leading in the world in this process.

When it comes to cross-border and cross-sectoral cooperation the question to ask is: Can this concept apply everywhere? Does the definition of crisis apply cross-border and cross-sectors?

Let me share a tiny bit of experience from my current role managing the communication of regional projects and dialogues across the Mediterranean.

As I quote a study from the Delors Institute: The Middle East and North Africa (MENA) region is an illustration of resistance to the global wave of democratization of the past decades, even if the countries’ undemocratic nature and its causes are complex and diverse. This region, key to geopolitical interests throughout the 20th century, is a privileged scene of EU’s external relations, drawn by recent events (such as those related to international terrorism, or the evolution of the Palestinian-Israeli conflict) and global trends (such as oil dependence, capital flows, or security alliances)[4].

The European Union (with the Barcelona Process) and the United States (most recently, with the Greater Middle East Initiative) are the main promoters of democratization in the region. In the current state of affairs, democracy promotion is a question always present on the international agenda.

Within the EUROMED Migration Programme we aim to establish a comprehensive dialogue on migration, with a specific focus on promoting evidence-based migration policies. Do we have an interest in promoting democracy? It is not within our mandate, to provide platforms for dialogue so that all the partners involved (meaning EU Member States and European Neighbourhood Southern Partner Countries) can freely exchange on their experience, challenges, concerns and priorities about migration policy.

In the implementation of programmes to establish a comprehensive dialogue on key agenda issues , it is by providing platforms for free and safe communication that potentially even actors with an interest in promoting democracy and open governance in the MENA region can benefit from the knowledge, openness and information from partners with different political systems, different levels of literacy, different values, different knowledge of the world, different history and different ambitions.

In particular, in this part of the world, but obviously not solely, external attempts to somehow present a type of government as superior or inevitable or the only possible way to do things, will be rejected and this will cause tensions that are hard to recover from, therefore annulling the dialogue efforts that may have taken years of diplomatic work to build.

It is with a very high level of discretion and diplomacy that we need to act in order to maintain this dialogue on one issue, migration, that more than any other over the past ten years in Europe and the Mediterranean has polarised the political discourse and institutional narratives.

When it comes to cross-border and cross-sectoral cooperation listening is a lot harder than expressing positions, and I think that’s the right approach to maintain especially when communicating to audiences (whether they are restricted or open) that have different views of the world from the ones an institution may decide to promote.


[1] The Vocabularist: Where did the word ‘crisis’ come from? https://www.bbc.com/news/blogs-magazine-monitor-34154767

[2] https://www.epc.eu/en/closed-projects/EPC-in-the-refugee-crisis-deba~10f3d8#page-2

[3] Katharina Bamberg, Moving beyond the ‘crisis’: Recommendations for the European Commission’s communication on migration

[4] Cristina Barrios, Promoting democracy in the Middle East and North Africa region

Six recommendations to promote a balanced migration narrative

A few weeks ago I talked to The MARSA project about recommendations to promote balanced migration narratives. This interview draws on the finding and research carried out by EUROMED Migration V, a programme funded by the EU and implemented by the ICMPD. It supports EU Member States and the European Neighbourhood Instrument Southern Partner Countries (ENI SPCs) in establishing a comprehensive, constructive and operational dialogue and co-operation framework on migration, with a particular focus on reinforcing instruments and capacities to develop and implement evidence-based migration policies.

The issue of migration has over the past years taken centre stage in European, North African and Middle Eastern media. Conflicts in Syria and Libya coupled with political and economic instability in several countries in the Mediterranean, Sub-Saharan Africa and the Middle East have resulted in large scale movement of migrants and refugees throughout the Euro-Mediterranean region.

We have all seen the stark images depicted in the media of migrants and asylum seekers packed aboard vessels of questionable seaworthiness, risking life and limb to make the treacherous journey across the sea in search of a safe haven and a better future.

As well, we have witnessed a range of different approaches to covering migration. Numerous ICMPD reports have drawn to the fact that the migration narrative in the region is characterized by a strong polarization. Such a divided and confrontational public discourse is often devoid of a wider understanding of migration.

In the age of disinformation, it is even harder to achieve a balanced public discussion that is functional rather than antagonistic to effective governance, that reconciles evidence with the need for emotional resonance, and that achieves a greater understanding of migration. An important step needed is for governments, institutions, news sources, civil society and big digital platforms to work together to promote authoritative sources. Otherwise misleading narratives take root and develop a life of their own. That was true before the COVID-19 pandemic and so-called “infodemic”. It is even truer, now as certain categories of migrants, such as irregular migrants in the Mediterranean, are particularly affected by COVID-19-related disinformation and misinformation since they are already subject to overly simplistic media framing.

I believe that a fair and balanced view of migration in the media is an essential stepping stone towards developing a more nuanced understanding of migration among the general public as well as contributing to drafting and implementing migration policies that work.

So what would be the practical recommendations to foster a balanced migration narrative? Among the many let me focus on six.

Reinforcing positive examples and approaches

To promote existing best practice examples and to encourage use of available information and data.

  1. In particular, efforts could be made to examine whether national initiatives, such as the Charter of Rome in Italy and the Greek Charter of Idomeni, can be applied in other countries throughout the region;
  2. Promote exchange of media best practices from countries where the migration crisis is most acute, such as Lebanon and Jordan and other Southern Mediterranean countries;
  3. Encourage journalists, media support groups and media organisations to develop regional and sub-regional initiatives to improve migration reporting;

Training

To develop comprehensive training programmes for media and journalists to encourage ethical reporting with a focus on:

  • Use of correct terminology
  • Understanding international law and legal rights of migrants, refugees and asylum seek­ers
  • Avoiding hate-speech and political bias in reporting of migration concerns
  • Providing balanced coverage from the standpoints of receiving host communi­ties
  • Developing diversity in sources of information.

Media Action

To develop support programmes for media organisa­tions and to strengthen their capacity to report on migration issues. In particular, by:

  • The appointment of specialist migration correspon­dents in all newsrooms
  • Promoting national media partnerships for coverage of migration
  • Providing special information resources for dis­placed people from war-zones to help them keep in touch with their home communities
  • Most importantly, encouraging newsrooms to move beyond coverage of the migration “crisis” and move into coverage of issues of integration that will assist normalisation of migrants in the public sphere.

Supporting policy makers

To encourage policymakers, community and civil society leaders to play a more active role in creating space dialogue about migration. In particular,

  • Policymakers should examine how they can fund and support better journalism without compromis­ing the editorial independence of the media;
  • All officials and agencies providing information to the media should check facts and verify information thereby assisting the media to prepare balanced reports.

Building Dialogues: Understanding Migration and a Culture of Civil Discourse

To promote the sharing of information and experience between countries and regional dialogue frameworks by:

  • Organising national workshops with journalists on the challenges of covering migration, to share experiences and identify possible joint programmes;
  • Organising regional media “summits” to exchange information on the challenges facing journalists and media in different countries;
  • Promoting a common approach to:
  • Combat hate-speech, stereotyping and misinfor­mation in public discourse
  • Understanding migration as a process with historical roots in all com­munities.
  • Valuing independent and inclusive me­dia coverage to creating peace and stability.

Research the role of values in policy communication

Throughout the twentieth century, psychologists made numerous attempts to classify human values. While the importance of values as predictors of human attitudes dates back to the 1960s, the use of values in communication is highly debated, but it remains a very poorly defined and understudied field.

  • Values come from numerous psycological and societal factors, from family upbringing to education, from religious attachment to the history of a person’s territory. One of the biggest mistakes that a recent ICMPD report highlights, is to delegitimize a community’s value (or a value shared by a specific target audience) as not acceptable or illegitimate. 
  • After defining values and demonstrating their relationship with attitudes to immigration, we can deduce that messaging with a value-basis that is concordant with that of its audience is likely to elicit sympathy, whereas that which is discordant with the values of its audience is more likely to elicit antipathy. Given the value-balanced orientations of those with moderate attitudes to immigration, persuasive migration messaging should attempt to mobilise values of its opposition;
  • Specifically to the case of migration, and following on from the review on the relationship between values and attitudes to immigration, when migration messaging is framed in values of self-transcendence (universalism and benevolence) or openness to change (self-direction, stimulation, hedonism) it is more likely to be supported by those already favouring immigration.
  • When migration messaging is framed in values of conservation (security, tradition or conformity) or self-enhancement (power and to a lesser extent achievement) it is more likely to be supported by those already opposing immigration. To be most effective, messaging should use the opposite values of those already associated with its argument.
  • This is a highly debated but poorly known field of sociology and communication that can definitely represent a turning point in reversing a communication trend where polarization and sensationalism are somehow monopolizing the migration debate in a way that does not benefit neither migrants nor hosting communities and make the work of migration policy makers harder than ever.

These are six recommendations on promoting a balanced migration narrative in the Euro-mediterranean region and beyond.

Brexit: quanto fa freddo fuori?

🇪🇺🇬🇧 A partire da quel 23 giugno del 2016 quando i britannici votarono per uscire dall’Unione europea, siamo stati testimoni di una vera e propria battaglia narrativa incessante, basata sull’idea che il Regno Unito “avesse votato male” e che quel voto, espressione dell’esercizio democratico, non poteva essere accettato.La Brexit è sicuramente un danno sia per il Regno Unito che per l’Europa ed ora le parti dovranno lavorare per solidificare i loro rapporti e costituire una relazione proficua per entrambi. Detto cio’ ho sempre espresso il mio disappunto riguardo alla comunicazione che si è fatta durante le negoziazioni, durate ben oltre 5 anni, sull’accordo di “divorzio” e sulle motivazioni di quel voto. In questa intervista, ne riassumo i punti fondamentali in compagnia di Marco Parroccini e Sale Scuola Viaggi.