@marcoRecorder After releasing the ranking of EU Heads of government on Twitter I thought I should not stop there and I should also check their presence on the most populated social media: Facebook. As I explained in the previous post, the communication strategies of EU Heads of Government vary greatly. Some Prime Ministers are not … Continue reading EU Heads of Government on Facebook: who’s scoring best?
Category: Strategic and corporate communication
Why digital diplomacy is not a thing (yet)
@marcoRecorder Some time ago I had the chance to participate in a very good seminar chaired by Jon Worth a well-known communication consultant in Brussels. The seminar revolved around the topic of public diplomacy and the digitalization of international relations. One of the first things that came up in the event was the "attempt" to … Continue reading Why digital diplomacy is not a thing (yet)
Blogging or Goggling? This is the problem
@marcoRecorder One of my favourite discussions brought up by the famous communication expert Mike Elgan is about using Google Plus as a pure blogging platform. Defining true blogging gets harder and harder simply because the 4 most used social media represent an example of blogging too. Demian Farnworth from Copyblogger explains his disagreement with Elgan … Continue reading Blogging or Goggling? This is the problem
A review of the European Commission’s social media presence in 2013
@marcoRecorder Co-written with @AmyJColgan, @PabloPerezA. Published on Waltzing Matilda Blog Assessing our performances is key to understanding how we can improve. In this post we want to share with our readers about how the European Commission's central social media accounts have developed – in terms of followership, engagement and the volume of conversation we are … Continue reading A review of the European Commission’s social media presence in 2013
Google+ growth: is the sky its limit?
@marcoRecorder It's been a while since Google Plus became an indispensable tool in community management of a number of businesses and institutions. The infographic below provides an overview of the impressive evolution that both G+ and YouTube have witnessed in recent times. Although Europe is still lagging behind in terms of exploiting the potentials of … Continue reading Google+ growth: is the sky its limit?
Klout and Kred: a scoring love story
@marcoRecorder The fact that new social media measurement tools come up (because this is an eternal process) doesn't necessarily mean they have to always and indiscriminately be used and abused. I recently came across Twitto.be which provides a ranking of Belgian influencers on Twitter based on Kred and categorized among (list categories). Kred and Klout … Continue reading Klout and Kred: a scoring love story
What the hell is a social media guru?
@marcoRecorder A few times I have had to provide trainings about social media best practices, monitoring tools, reporting techniques etc...Well, it is simply my job. I am a social media analyst and I am simply expected to know how to work in my field and know the tools that allow me to work. More and … Continue reading What the hell is a social media guru?
Social sharing and content engagement in 2013: who’s winning and who’s losing
@marcoRecorder What was the social sharing and content engagement trends in 2013? Which social network was most popular amongst users? This infographics explains it all. The Addthis team has unveiled the numbers and found that: - Social activity increased by 32% - Facebook was still the most popular sharing method - Twitter now accounts for … Continue reading Social sharing and content engagement in 2013: who’s winning and who’s losing
Wake me up when Movember ends
Follow @marcoRecorder "Wake me up when Movember ends." I guess this is the song of my first Movember experience. When I started, I wasn't sure about what my contribution should be in this campaign. So, I played it easy and decided to stick to what I know best and exploit my digital campaigning skills to … Continue reading Wake me up when Movember ends
The grass is always greener on the other side…and so are analytics tools
Follow @marcoRecorder There are literally thousands of social media analytics tools out there. When you get accustomed to one tool sometimes you might get the feeling that you are missing out on something and that other analytics tool can offer incredible, flashy and (apparently) indispendible features that would ease your work or provide you with … Continue reading The grass is always greener on the other side…and so are analytics tools
MARCO RICORDA 