What happened during Schulz’s #AskMartin chat on social media

@marcoRecorder On May 19 at 12:30AM candidate President for the European Commission Martin Schulz hosted a chat livestreamed via SPD.de  and collecting questions via the hashtag #AskMartin Good morning! In just a few hours I will answer question asked via the hashtag #askMartin RT to tell your friends pic.twitter.com/80zgcF5NcQ — Martin Schulz (@MartinSchulz) May 19, … Continue reading What happened during Schulz’s #AskMartin chat on social media

Ellen DeGeneres’ record-breaking super selfie

@marcoRecorder Favstar is a web app that provides ranking on the most successful tweets worldwide and in history (well, the relative recent history of social media). Yesterday, after Ellen Degeners tweeted an awesome selfie with Jennifer Lawrence, Channing Tatum, Julia Roberts, Kevin Spacey, Brad Pitt, Lupita Nyong’o (and her date, her brother Junior), Angelina Jolie, … Continue reading Ellen DeGeneres’ record-breaking super selfie

The grass is always greener on the other side…and so are analytics tools

Follow @marcoRecorder There are literally thousands of social media analytics tools out there. When you get accustomed to one tool sometimes you might get the feeling that you are missing out on something and that other analytics tool can offer incredible, flashy and (apparently) indispendible features that would ease your work or provide you with … Continue reading The grass is always greener on the other side…and so are analytics tools

Solidarity goes social: a praise to Synthesio

Follow @marcoRecorder Salesforce Marking Cloud has confirmed it is cutting another 200 jobs, after the social media monitoring company shed more than 100 jobs last fall. A Salesforce spokesperson said in an email statement the job losses follow a recent acquisition of another company. "Combining ExactTarget with our existing Marketing Cloud provides synergy, and we … Continue reading Solidarity goes social: a praise to Synthesio

10 terms to help you decipher ’social media speak’

Follow @marcoRecorder I'm happy to republish a very interesting piece written by my colleague @AmyJColgan who is a Social Media Analyst at DG COMM in the European Commission. This post was originally published in Waltzing Matilda blog. Social media, like any field, comes with its own vocabulary. I don’t mean RT and PM and YOLO … Continue reading 10 terms to help you decipher ’social media speak’

Pinterest analytics: are we humans or are we marketers?

Pinterest gets into the data game. The social site has launched Web Analytics to help brands and advertisers better understand what users are doing with their content. The 3-year-old company (which is the fastest website to reach 10 million unique visitors a month) has taken a cautious approach in defining its business model, in part … Continue reading Pinterest analytics: are we humans or are we marketers?