What happened during Schulz’s #AskMartin chat on social media

On May 19 at 12:30AM candidate President for the European Commission Martin Schulz hosted a chat livestreamed via SPD.de  and collecting questions via the hashtag #AskMartin

For such a short institutional/political chat, and the timing (lunch time around most Europe) the volume of conversations was significant with over 1.700 tweets using #AskMartin posted on 19/05 (until 5PM). Most questions were serious but there were obviously provocative questions, funny ones (like the one below) and open criticism. Nothing out of the ordinary. Continue reading “What happened during Schulz’s #AskMartin chat on social media”

Ellen DeGeneres’ record-breaking super selfie

Favstar is a web app that provides ranking on the most successful tweets worldwide and in history (well, the relative recent history of social media). Yesterday, after Ellen Degeners tweeted an awesome selfie with Jennifer Lawrence, Channing Tatum, Julia Roberts, Kevin Spacey, Brad Pitt, Lupita Nyong’o (and her date, her brother Junior), Angelina Jolie, Bradley Cooper, Meryl Streep and Jared Leto (or his eye, at least) — plus Ellen herself, of course, I went to check how this tweet scored in this ranking.

No surprise. It was the most retweeted and favourited tweet ever with over 2.4 million retweets and 1.2 million favs.


Previously, Barack Obama’s election-night photo of him embracing Michelle, which has been retweeted over 778,000 times, was the most-retweeted tweet of all time; it took less than an hour for Ellen’s to beat his record and hit over 1.2 million retweets on this photo.

In her own words? This selfie is thoroughly #blessed.

The grass is always greener on the other side…and so are analytics tools

There are literally thousands of social media analytics tools out there. When you get accustomed to one tool sometimes you might get the feeling that you are missing out on something and that other analytics tool can offer incredible, flashy and (apparently) indispendible features that would ease your work or provide you with some data which will help the enrichment of your social media reports.

This is something I always try to stress as a social media analysts: the fact that other tools may offer “more”, doesn’t mean that other tools can offer what you actually need.

There are 1000s of tools out there offering more or less the same data, stats etc… and that try to differentiate themselves by adding some (sometimes insignificant) features.

The question you should ask yourself is “what data do I need in order to produce a good report about my social media activity, campaign or project?”

Secondly, you should investigate which tools provide this data.

Thirdly, among the tools you have identified, you can choose the one you think is the most user-friendly.

If you do the opposite (checking what features a set of tools can offer and then go for the most “complete one”) your quest will be biased by some “needs” you possibly don’t have while analysing your social media activity.

Don’t get me wrong, experimenting doesn’t hurt. So, I do encourage you to try different tools (if time permits). But when making your final choice, I would recommend sticking to the points above.

Solidarity goes social: a praise to Synthesio

Salesforce Marking Cloud has confirmed it is cutting another 200 jobs, after the social media monitoring company shed more than 100 jobs last fall.

A Salesforce spokesperson said in an email statement the job losses follow a recent acquisition of another company.

“Combining ExactTarget with our existing Marketing Cloud provides synergy, and we will be reducing our total headcount by approximately 200 people globally to reflect this opportunity,” the statement said.

Consequently to that, Synthesio have tweeted the announcement below

Is this just opportunism, mockery or true solidarity to those who are now going to face some serious problems looking for a new job?

I like to think it is the lattest and that social media really gives a solid contribution in helping people finding new job opportunities.

Big respect for Synthesio who both offer a very valuable product and display outstanding corporate communication skills.

10 terms to help you decipher ’social media speak’

I’m happy to republish a very interesting piece written by my colleague @AmyJColgan who is a Social Media Analyst at DG COMM in the European Commission. This post was originally published in Waltzing Matilda blog.

Social media, like any field, comes with its own vocabulary. I don’t mean RT and PM and YOLO (LOLCATZ!), but the words people working in an industry use to describe the job they do. These words, specially coined to fit a very specific purpose, are sometimes helpful and often maddening, if you’ve got strong feelings about, you know, grammar and meaning. (My favourite example of business speak was being asked by someone to “travel the idea and revert to me by COB.” What was wrong with “think about it and get back to me by the end of the day”? Only he could tell you. But then you might not understand the answer. It’s a vicious circle.)
But leaving that calmly to one side, it’s certainly useful to be able to decipher the vocabulary if you’re venturing into a new world, and as social media is rapidly becoming part of more and more people’s jobs within international/organisational communications, we thought that it might be useful to provide a basic lexicon for 10 social media terms that you may often find yourself hearing and using.

Community Management

This is what used to be called moderation, but with a little more… love… thrown in. Continue reading “10 terms to help you decipher ’social media speak’”

Pinterest analytics: are we humans or are we marketers?

Pinterest gets into the data game. The social site has launched Web Analytics to help brands and advertisers better understand what users are doing with their content. The 3-year-old company (which is the fastest website to reach 10 million unique visitors a month) has taken a cautious approach in defining its business model, in part to avoid the mistakes of other social networks that moved too fast.

Tao Tao, Pinterest software engineer explained in a blog post, “If you have a verified website, you’ll get information about how many people have pinned from your site, how many people have seen these pins, and how many people visited your site from Pinterest.” “We’ll also show you a selection of your most repinned, most clicked, and most recent pins so you have a better idea of what’s popular. For example, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more.”

Pinterest has become the virtual pin board at the crossroads of social and style, burgeoning into a marketplace for consumer brands offering a visual and demonstrable platform for engagement—and now for the Holy Grail of monetization. Participating brands range from Whole Foods, West Elm, Better Homes and Gardens, Real Simple, Gilt Home, L.L.Bean, Honda, Oscar de la Renta and thousands more in what comScore VP Andrew Lipsman calls “the rise of the visual Web.”

PinPrior to the new analytics, brands had to employ third-party analytics tools such as Pinfluencer or Curalate to garner such information. “This is a good basic analytics product to serve as a foundation for Pinterest. It has great features around impressions and reach that large brands and agencies care about,” said Pinfluencer CEO Sharad Verma in VB. “No third-party analytics can accurately report on impressions and reach.”

However, the announcement of the free analytics service leaves third-party developers hanging in the balance. “We’re super glad these businesses are helping websites and content creators on Pinterest,” said Cat Lee, Pinterest’s product manager. “We hope that these businesses continue to provide services that we don’t have plans to add at this time,” TechCrunch reports. While Pinterest may still value outside analytics and outreach programs right now, that sentiment is likely to change as the site begins to develop its own API. After all, other social sites, like Facebook and Twitter, have slowly pulled away from third-party services as they try to claim more ad profits for themselves.

If all social media platforms will provide official and verified analytics services, will we all turn into marketers instead of just users? The availability of such data will make users obsessed with their personal branding instead of enjoying the benefits that social media brings to us. I find it scary. I’m a professional working in social media and I spend most my days using analytics and sometimes I find it hard to separate my work (which I love) with my “real life”. For those not working in comms I fear this could be detrimental. Facebook for instance still doesn’t provide stats on personal profiles and I find this a great idea for Facebook’s long term strategy and also for the sanity of the over 1.1 billion users around the world. Let’s not all become marketers but enjoy what social media helps us make easier.