Follow @marcoRecorder This is a genuine and honest question. Since tweets are embeddable, what is the point anymore of making Storifies? On 9th September 2013 Storify has been acquired by Livefyre. For those who don't know, Storify is a social media curation site which allows users to cull posts, such places as Twitter, Facebook and … Continue reading Is Storify still useful?
Tag: strategic communication
The social media generation gap…
Follow @marcoRecorder I was deeply inspired by yesterday's tweet by EU Commissioner Neelie Kroes. Digital education - but who's teaching who? pic.twitter.com/Ypb8oKgp1z #OpenupEd — Neelie Kroes (@NeelieKroesEU) September 25, 2013 Not only institutions should use social media to engage with young people but they should encourage older people to learn how to engage on social … Continue reading The social media generation gap…
Interview with #RocktheUnion: raise awareness about the 2014 European Parliament elections
Follow @marcoRecorder I recently found out about "Rock the Union" ,a project intended to raise awareness about the coming European Parliament elections 2014. Together with a team of 5 people plus bus driver, Hans Mund the project's manager wants to go through all 28 EU Member States in an old English Routemaster between October 14th … Continue reading Interview with #RocktheUnion: raise awareness about the 2014 European Parliament elections
Keep it simple stupid: the double S paradigm in communicating research
Follow @marcoRecorder One of the best pieces of advice I have been given in my career in communication and PR was fair and square: "When talking about complicated research you have to keep it simple stupid". This double S adjective (Simple-Stupid) is absolutely the best way to express how a communication strategist must be while … Continue reading Keep it simple stupid: the double S paradigm in communicating research
Solidarity goes social: a praise to Synthesio
Follow @marcoRecorder Salesforce Marking Cloud has confirmed it is cutting another 200 jobs, after the social media monitoring company shed more than 100 jobs last fall. A Salesforce spokesperson said in an email statement the job losses follow a recent acquisition of another company. "Combining ExactTarget with our existing Marketing Cloud provides synergy, and we … Continue reading Solidarity goes social: a praise to Synthesio
Twitto.be: Belgians on #Twitter ranked by influence
Follow @marcoRecorder Twitto.be is a directory referencing Belgian users of twitter. It was launched in June 2013, and features are progressively rolled out. It was created by Mango Information Systems SPRL, a Belgian company active in social media analysis and monitoring. According to their website, Twitto are currently working on the following features: ranking by … Continue reading Twitto.be: Belgians on #Twitter ranked by influence
About me, about what, about personal about pages?
Follow @marcoRecorder Oh God...Every time I look at my blog, I can't stop crying about my about page. Whenever I look at my site stats I know that the about page is the most visited page. Damnit, I am a communication expert, I have huge experience with analytics, I can totally see that coming but … Continue reading About me, about what, about personal about pages?
Are #socialmedia professionals “wise guys”? Mmmhh….
Follow @marcoRecorder A couple of days ago I stumbled across this quote: “Fools live life; intellectuals only think thoughts arising from borrowed knowledge. That is why fools enjoy life while so called wise people are busy posting tweets about life. Unfortunately, I am a wise man.” It's from Saurabh Sharma, author of "The Directionless son … Continue reading Are #socialmedia professionals “wise guys”? Mmmhh….
Distracted from distraction by distraction…
Follow @marcoRecorder Distracted from distraction by distraction Did T.S. Eliot predict the way #socialmedia is being used and abused? I'm an advocate of social media as a mean and not as a goal but it is true that the scientifically proved psychological reward that social media interactions give to users is still a major immutable … Continue reading Distracted from distraction by distraction…
Not because you…
Follow @marcoRecorder Not because you use social media you should think you know how to use social media I remember a great quote from The Sopranos. When Artie was getting repeatedly told off by Tony about the way he ran his kitchen, the Italian cooked said "Tony thinks he can cook just because he can … Continue reading Not because you…
MARCO RICORDA 