Kosmopolito is one of the best bloggers in the eurobubble. He recently wrote The inconvenient truth about social media and #ep2014 which I find a very good and punchy piece on one of the main events of 2014 in Europe. Although I disagree to some extent, I think it is laudable that experts in the field are openly feeding the debate. In his article he points out “10 simple truths about social media and the #ep2014.” See my comments below each point. It would have been complicated to put all this in a blog comment so I preferred writing a dedicated blogpost about it.
1. Social media will only help a few MEPs that have already invested heavily in their individual social media presences. Using social media during campaigns may look good – but only a long term commitment can deliver sustainable results. It’s simple: be authentic, build relationships and engage your audience. But: Using social media in a bad way is worse than not using it at all. Think about it!
1. I don’t find the first point convincing, I actually think it debunks your assumptions. “Social media will only help a few MEPs that have already invested heavily in their individual social media presences.” You are basically saying that the MEPs who have invested on social media will have an advantage compared to those who haven’t. Doesn’t this mean “having an impact?” This is for instance very visible in Italy where the EP elections will be (maybe coincidentally) lead by the two leaders and parties that have the highest followerships and highest levels of investment and engagement on social media.
2. We live in an echo chamber – the bubble is talking to itself. Nobody listens to voices with a different opinion. You only follow stuff you already like. Result: Social media is not a helpful tool for complex political debates. Welcome to the filter bubble!
2. I disagree to a certain extent. “Following” somebody doesn’t’ necessary mean to agree with that person or institution. However, it is true for most (not all) people, that we live in a social media self-built echo chamber.
3. 75 % of Europeans still get their political information on Europe from TV. “The Internet” is only the 4th most important resource for political information – and the preferred information sources on the internet are “information websites” – not social media.
4. Social media does not reach people who are already disengaged from politics. And even if there is more engagement it does not translate into a higher voter turnout. Statistically, young people are more engaged on social media but their interest / engagement in the political process is falling – both at the national and European level. Suggesting that social media will boost the turnout of young voters may be a false correlation.
4. Disagree. The demonstration of the opposite is still visible in Italy. People who are disengaged and most importantly disillusioned by politics are reached by new political movements which use social media extensively (i.e. Pirate party, and most ALDE) Continue reading “A response to Kosmopolito’s “The inconvenient truth about social media and #ep2014””