@marcoRecorder This article was also published on the European Commission's Digital Team Blog Engagor Day is an event for all Engagor users and partners which took place in Ghent on May 8th, 2014 at the Eskimofabriek. The goal is to keep them updated on the latest feature additions and everything that is coming up. In … Continue reading A few lessons from #Engagorday
Tag: corporate communication
Measuring communication effectiveness on social media
@marcoRecorder This article was published on the European Commission Digital Team blog When talking about measuring effectiveness on social media it is indispensable to talk about monitoring or, as many like to call it, listening. Listening is one of the most important yet it is one of the most often overlooked uses of social media. … Continue reading Measuring communication effectiveness on social media
A review of the European Commission’s social media presence in 2013
@marcoRecorder Co-written with @AmyJColgan, @PabloPerezA. Published on Waltzing Matilda Blog Assessing our performances is key to understanding how we can improve. In this post we want to share with our readers about how the European Commission's central social media accounts have developed – in terms of followership, engagement and the volume of conversation we are … Continue reading A review of the European Commission’s social media presence in 2013
Typhoon Haiyan on social media
Follow @marcoRecorder The Philippines struggled to bury the dead and get food, water and medicine to the living Tuesday, four days after Super Typhoon Haiyan claimed untold lives and flattened countless buildings. "Right now, we don't have enough water," typhoon survivor Roselda Sumapit told CNN in Tacloban, a city of more than 200,000 that was … Continue reading Typhoon Haiyan on social media
The grass is always greener on the other side…and so are analytics tools
Follow @marcoRecorder There are literally thousands of social media analytics tools out there. When you get accustomed to one tool sometimes you might get the feeling that you are missing out on something and that other analytics tool can offer incredible, flashy and (apparently) indispendible features that would ease your work or provide you with … Continue reading The grass is always greener on the other side…and so are analytics tools
Be silent, or say something better than silence
Follow @marcoRecorder When I was a kid, my music teacher was always stressing the importance of silence. "Knowing when to stop the music is as important as to know when to play the music." Years later, I understand how this also well applies to strategic communication. The famous quote from Pythagoras "Be silent, or say … Continue reading Be silent, or say something better than silence
Keep it simple stupid: the double S paradigm in communicating research
Follow @marcoRecorder One of the best pieces of advice I have been given in my career in communication and PR was fair and square: "When talking about complicated research you have to keep it simple stupid". This double S adjective (Simple-Stupid) is absolutely the best way to express how a communication strategist must be while … Continue reading Keep it simple stupid: the double S paradigm in communicating research
Solidarity goes social: a praise to Synthesio
Follow @marcoRecorder Salesforce Marking Cloud has confirmed it is cutting another 200 jobs, after the social media monitoring company shed more than 100 jobs last fall. A Salesforce spokesperson said in an email statement the job losses follow a recent acquisition of another company. "Combining ExactTarget with our existing Marketing Cloud provides synergy, and we … Continue reading Solidarity goes social: a praise to Synthesio
MARCO RICORDA 