When I was a kid, my music teacher was always stressing the importance of silence. “Knowing when to stop the music is as important as to know when to play the music.” Years later, I understand how this also well applies to strategic communication.

The famous quote from Pythagoras “Be silent, or say something better than silence” resumes in a nutshell the most effective principle of business internal and external communication.

Let’s get practical. In maintaining corporate relations being concise is golden. It is a symbol of efficiency, professionalism and diplomacy. I’m not saying that supplementary information is categorically bad but the line between complementary and superfluous is very thin.



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