Follow @marcoRecorder In his book "The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order", David Amerland says that social media "is the empowerment of the individual at the expense of the system.” But does the individual's empowerment of social media always … Continue reading Is the social media revolution bound to backfire?
Tag: strategic communication
The space of blogging in the #socmed sphere: how to make the best out of it?
Follow @marcoRecorder Blogs have been around since the late 90s. Given their evolution both in terms of technology and the space they occupy in the online world, it's an interesting moment for anyone working in digital communications to take some time to evaluate. What is the role, the impact and the usefulness of blogging as … Continue reading The space of blogging in the #socmed sphere: how to make the best out of it?
Hashtags on Facebook: what if Twitter had copyrighted the #?
Facebook users will be able to include hashtags in their posts and then watch them become clickable. When a hashtag is included in a post, clicking on it will pop out a feed that aggregates others posts that have been tagged with the same phrase. After last year Apple vs Samsung case, I wonder if … Continue reading Hashtags on Facebook: what if Twitter had copyrighted the #?
TagTagCity: when interactive search engines pave the way
Wandering around Brussels, I have been bumping more and more often in "tags". Especially around historical points of interest around the city, you can now find some red labels with a code that you can scan. Initially I didn't know what that was and this is how I discovered TagTagCity. TagTagCity is an interactive search … Continue reading TagTagCity: when interactive search engines pave the way
Dear LinkedIn, you’d better start fixing yourself!
It's been a few months that I'm submerged by spam mail from Linkedin. This increased especially after trying their upgrade and then unsubscribing. When I first signed up for LinkedIn , I did so with the understanding that it would connect me with others sharing similar interests, networks and keep in touch with professionals I … Continue reading Dear LinkedIn, you’d better start fixing yourself!
Twittercounter: Benchmark your performance
This article was also published on Waltzing Matilda Blog Everyone likes ranks especially when ranks are about you. We love to see how good we are at what we do compared to other peers. On Twitter, some of these ranks relate to the number of new followers you’ve received over a certain period of time, … Continue reading Twittercounter: Benchmark your performance
The lesson learnt from #occupygezi: centralise your social media coordination
"It's all Twitter's fault" said Turkish PM Emine Erdoğan on Saturday 1 June following the protests that spread around the country. "There is now a menace which is called Twitter. The best examples of lies can be found there. To me, social media is the worst menace to society.” Twitter has indeed become an important … Continue reading The lesson learnt from #occupygezi: centralise your social media coordination
Who’s tweeting in Antarctica???
Published on Waltzing Matilda Who's tweeting in Antarctica? Hardly anyone apparently. After trying "The one million tweet map" you do wonder if the four tweets from Antarctica come from some super-developed penguins or some researchers or explorers tweeting in – 70° temperatures. It turns out that the few tweets from the region come from a … Continue reading Who’s tweeting in Antarctica???
Tweriod, cause timing matters
Timing is a key variable when analysing online publishing and promotion. While we try to make the best out of our social media channels we should not neglect the "t" factor and make sure we are posting at a time that would guarantee maximum exposure and visibility. It is a common misperception to think that … Continue reading Tweriod, cause timing matters
Fostering Social Communication through Social Media and 2.0 Strategies
In the last decade social media and 2.0 technologies have deeply shaped the way people get informed and communicate with each other. If the first phase of the Internet phenomenon enormously expanded the communication horizons, the 2.0 environment has set new models of communication that have not only a further impact on the enlargement of … Continue reading Fostering Social Communication through Social Media and 2.0 Strategies
MARCO RICORDA 