Somehow unexpectedly, at least three students (that I know of) are now in the process of writing their Master Thesis about the digital communication of the European Union pavilion at Expo Milano 2015. Why do I say unexpectedly? Because, it is a very specific project which requires a lot of research behind the scenes. But …

Continue reading

“This Expo is for those who take it… it’s up to you what you make of it.” This is what I remember most from my conversations with the other communication managers taking part in this year’s Expo – an unprecedented event which I believe truly changed Italy. And in terms of EU digital communication, I …

Continue reading

My Expo 2015 Award for Best Content Centre goes to the German Pavilion. TheIR exhibition focuses not only on pioneering projects and solution approaches from politics, business and research, but also on the great dedication from society at large. With many surprising examples, ideas and its motto “Be active”, the Pavilion seeks to awaken the …

Continue reading

Ho avuto il piacere di fare due chiacchiere con Cinzia Boschiero sul lavoro svolto dal padiglione dell’Unione europea a Expo Milano e sulla posizione del Community Manager. Ringrazio Cinzia e vi invito alla lettura del pezzo In questo nostro viaggio sul  giornalismo ai tempi dei social, non poteva mancare una puntata dedicata a uno degli …

Continue reading

My personal award for Best Concept at Expo 2015 Milano goes to the Monaco pavilion. It was one of the first pavilions I have visited and even after experiencing them all, I kind of struggled to find others that would embrace such a strong concept in a relatively circumscribed space. The reason for the success …

Continue reading