Keep calm and get a communication student to therapize you

Somehow unexpectedly, at least three students (that I know of) are now in the process of writing their Master Thesis about the digital communication of the European Union pavilion at Expo Milano 2015. Why do I say unexpectedly? Because, it is a very specific project which requires a lot of research behind the scenes. But … Continue reading Keep calm and get a communication student to therapize you

Grabbing community building by the horns

"This Expo is for those who take it... it's up to you what you make of it." This is what I remember most from my conversations with the other communication managers taking part in this year’s Expo – an unprecedented event which I believe truly changed Italy. And in terms of EU digital communication, I … Continue reading Grabbing community building by the horns

#MyExpo2015 Awards – Best Content Centre

My Expo 2015 Award for Best Content Centre goes to the German Pavilion. TheIR exhibition focuses not only on pioneering projects and solution approaches from politics, business and research, but also on the great dedication from society at large. With many surprising examples, ideas and its motto “Be active”, the Pavilion seeks to awaken the … Continue reading #MyExpo2015 Awards – Best Content Centre

Expo, giornalismo e social

Ho avuto il piacere di fare due chiacchiere con Cinzia Boschiero sul lavoro svolto dal padiglione dell'Unione europea a Expo Milano e sulla posizione del Community Manager. Ringrazio Cinzia e vi invito alla lettura del pezzo In questo nostro viaggio sul  giornalismo ai tempi dei social, non poteva mancare una puntata dedicata a uno degli … Continue reading Expo, giornalismo e social

#MyExpo2015 awards – Best Concept

My personal award for Best Concept at Expo 2015 Milano goes to the Monaco pavilion. It was one of the first pavilions I have visited and even after experiencing them all, I kind of struggled to find others that would embrace such a strong concept in a relatively circumscribed space. The reason for the success … Continue reading #MyExpo2015 awards – Best Concept

Russian pavilion visits the European Union at Expo 2015 Milan

The Russian pavilion at Expo 2015 Milano is pretty amazing in terms of what it offers to visitors. A great design, beautiful shows that open up your eyes towards the tradition, the heritage and the prospects of the country and, last but not least, the best, most active and dynamic communication team of this unique … Continue reading Russian pavilion visits the European Union at Expo 2015 Milan

Social media treasure hunts that work

The Social Media Team of Expo Milano provided their Communication Network with another beautiful gathering, this time hosted at the lovely atmosphere of the Bio-Mediterrenean Cluster. As usual, this was a sensational opportunity to interact with all the professionals involved in the field of communication in the biggest event of 2015, in an attempt to … Continue reading Social media treasure hunts that work

#MyExpo2015 awards – Best Communication

My personal award for Best Communication at Expo 2015 Milano goes to the Russian Pavilion Why? Three words: Innovation Creativity Engagement The communication team of the Russian pavilion is doing an outstanding job in promoting their activities, their brand and encourage people to visit them. Considering their followership and their visitors' count, I guess their … Continue reading #MyExpo2015 awards – Best Communication