marcoRecorder

Disruptiveness matters

I was happy to participate to “Web, Mobile, Social – The Commission’s online communication today and tomorrow” at the Committee of the Regions

listening to Robert Andrecs, Head of Unit “EUROPA Site”, European Commission, DG Communication and Dana Manescu, Head of the Social Media Sector, European Commission, DG Communication.

The European Commission’s online communication has become a significant component of EU political communication. It aims to reach new audiences and connect with citizens and stakeholders on the platforms they prefer and the devices they use. The Commission’s web presence is undergoing a massive digital transformation programme which aims at putting users’ needs first. The new web presence will be “mobile first” and integrated with social media. Find out more about the Commission’s web and social media communication and its plans for the years ahead.

A question that was raised during the debate was “how can the EU communicate with one voice?” This is indeed a challenging issue for institutional communicators of such a simultaneously diverse, intricate but united organization and I believe a similar challenge is raised for other similar international organizations like the UN. This is was a good opportunity for me to mention the European Union’s presence at Expo 2015, the biggest event of 2015 and the biggest event on nutrition ever organized. The participation of the European Union at Expo 2015 is a project managed by the European Commission (more precisely by a task force of the Joint research Centre) but it is a European Union-branded project. In our communication we always refer to ourselves as European Union. This is a challenging task but it definetely helps EU and institutional communicators get an idea of how communicating on common global goals benefits the overall understanding of a European project.

See my intervention at 56:56

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