#iMinds 2013: What if…?

This article was also published on Waltzing Matilda Blog

Last 5 December I have had the pleasure to attend the iMinds conference in Brussels. iMinds is an independent research institute founded by the Flemish government to stimulate ICT innovation. iMinds brings together companies, authorities, and non-profit organizations to join forces on research projects.

The theme of the event was “driving digital innovation in Europe” and the leitmotiv of most presentations during the day was “What if…?” This question is the foundation of every invention, but of course an invention does not always turn into innovation. Because most challenges cannot be solved by a single effort or organization successful and innovative ideas need a structure.

One of the first lessons at this regards was given by Bart Decrem (SVP at The Walt Disney Company) who talked about his personal experiences in the Silicon Valley and his involvement in various projects and start-ups, leading up to the acquisition of his mobile gaming company Tapulous by Disney. Bart provided insight into the Disney strategy on mobile content and talked about the next big things he sees coming in digital technology.

My favourite quote from this part (and from the entire day) was “Successful apps are those that change people’s behaviour”

This is so true. In a market saturated with apps, many of which present very similar functionalities, the only ones deserve the “success” labels are those that managed to stick to people’s mind and actually make an impact on how people simply “do things.” Continue reading “#iMinds 2013: What if…?”

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