@marcoRecorder This article was published on the European Commission Digital Team blog When talking about measuring effectiveness on social media it is indispensable to talk about monitoring or, as many like to call it, listening. Listening is one of the most important yet it is one of the most often overlooked uses of social media. … Continue reading Measuring communication effectiveness on social media
Tag: digital comms
A review of the European Commission’s social media presence in 2013
@marcoRecorder Co-written with @AmyJColgan, @PabloPerezA. Published on Waltzing Matilda Blog Assessing our performances is key to understanding how we can improve. In this post we want to share with our readers about how the European Commission's central social media accounts have developed – in terms of followership, engagement and the volume of conversation we are … Continue reading A review of the European Commission’s social media presence in 2013
What the hell is a social media guru?
@marcoRecorder A few times I have had to provide trainings about social media best practices, monitoring tools, reporting techniques etc...Well, it is simply my job. I am a social media analyst and I am simply expected to know how to work in my field and know the tools that allow me to work. More and … Continue reading What the hell is a social media guru?
Social sharing and content engagement in 2013: who’s winning and who’s losing
@marcoRecorder What was the social sharing and content engagement trends in 2013? Which social network was most popular amongst users? This infographics explains it all. The Addthis team has unveiled the numbers and found that: - Social activity increased by 32% - Facebook was still the most popular sharing method - Twitter now accounts for … Continue reading Social sharing and content engagement in 2013: who’s winning and who’s losing
A look at #euromaidan on social media
@marcoRecorder While Euromaidan protests continue in Ukraine, social media and digital communication technology still play a key role in their organization. Especially after the government's violent repression on 30 November, Euromaidan has turned into a mass anti-government movement in the country and has begun to resemble the 2004 Orange Revolution in many ways. One of the … Continue reading A look at #euromaidan on social media
Twopcharts, tracking Twitter users by language and by city
Follow @marcoRecorder Here is an interesting project I have found a couple of days back. Twopcharts made an effort to find the most influential active Twitter users for cities around the world, as well as widely spoken languages. By selecting any of the cities or languages available in their database, you will be directed to … Continue reading Twopcharts, tracking Twitter users by language and by city
Typhoon Haiyan on social media
Follow @marcoRecorder The Philippines struggled to bury the dead and get food, water and medicine to the living Tuesday, four days after Super Typhoon Haiyan claimed untold lives and flattened countless buildings. "Right now, we don't have enough water," typhoon survivor Roselda Sumapit told CNN in Tacloban, a city of more than 200,000 that was … Continue reading Typhoon Haiyan on social media
The grass is always greener on the other side…and so are analytics tools
Follow @marcoRecorder There are literally thousands of social media analytics tools out there. When you get accustomed to one tool sometimes you might get the feeling that you are missing out on something and that other analytics tool can offer incredible, flashy and (apparently) indispendible features that would ease your work or provide you with … Continue reading The grass is always greener on the other side…and so are analytics tools
To thank or not thank (for the follow) shouldn’t be a dilemma
Follow @marcoRecorder Thanking for the follow is a quite common practice especially among consultants, communication experts or people working in public relations. Still, I find it hard to see the added value in "thanking for the follow." Let's break it down: PROS You display engagement with your audience. You acknowledge and digitally "reward" your new … Continue reading To thank or not thank (for the follow) shouldn’t be a dilemma
QWANTity or quality: what’s qwant all about?
Follow @marcoRecorder Qwant is a search engine launched by a French-owned and managed start-up. You enter your search query and Qwant provides results based on web pages, news, videos, images and also social networks. Below the search bar you will also find trending topics of the day. Although, I haven't managed to discover what this … Continue reading QWANTity or quality: what’s qwant all about?
MARCO RICORDA 