I was "forced" at home in Italy for a few weeks over Christmas following some serious foot and ankle surgery. This sort of "constrained stay" gave me a chance to discover the local reality in my small native area in North of Italy about how communication and creative agencies work. Now, I know that not … Continue reading Visiting a local creative communication agency
Tag: Community building
I envy the ESN Ambassadors for the EU at Expo 2015
@marcoRecorder "I'm jealous of you." That's how I started my social media training to the ten ambassadors from the Erasmus Student Network in Italy (ESN) who have been awarded the chance to tour Europe and present the opportunity to volunteer at the EU pavilion at Expo 2015 in Milan. Indeed, since I was an Erasmus … Continue reading I envy the ESN Ambassadors for the EU at Expo 2015
To Rotate or not to rotate? A question for the EU Council Presidency on Twitter
@marcoRecorder An intersting point has been raised by Matthias Luefkens for Europe Decides about having a rotating Twitter account for the Presidency of the Council of the EU. Considering the management of these accounts, the piece does raise some interesting point. I have left my contribution in their comments section. A problem I could already … Continue reading To Rotate or not to rotate? A question for the EU Council Presidency on Twitter
The European Commission’s online communication today and tomorrow
I was happy to participate to "Web, Mobile, Social – The Commission’s online communication today and tomorrow" at the Committee of the Regions listening to Robert Andrecs, Head of Unit “EUROPA Site”, European Commission, DG Communication and Dana Manescu, Head of the Social Media Sector, European Commission, DG Communication. The European Commission's online communication has … Continue reading The European Commission’s online communication today and tomorrow
Twiplomacy is the Bible of social media professionals in international organizations
@marcoRecorder The Twiplomacy report is par excellence the guide book to the use of institutional tweeting or, as they better put it, it is an annual global study looking at the use of Twitter by heads of state and government and ministers of foreign affairs. While some heads of state and government continue to amass … Continue reading Twiplomacy is the Bible of social media professionals in international organizations
A few lessons from #Engagorday
@marcoRecorder This article was also published on the European Commission's Digital Team Blog Engagor Day is an event for all Engagor users and partners which took place in Ghent on May 8th, 2014 at the Eskimofabriek. The goal is to keep them updated on the latest feature additions and everything that is coming up. In … Continue reading A few lessons from #Engagorday
A review of the European Commission’s social media presence in 2013
@marcoRecorder Co-written with @AmyJColgan, @PabloPerezA. Published on Waltzing Matilda Blog Assessing our performances is key to understanding how we can improve. In this post we want to share with our readers about how the European Commission's central social media accounts have developed – in terms of followership, engagement and the volume of conversation we are … Continue reading A review of the European Commission’s social media presence in 2013
A response to Derek Muller on “the problem with Facebook”
@marcoRecorder I have watched yesterday the video The Problem With Facebook by Derek Muller published on Devour. Although I found the video interesting, I must point out there a quite a few inaccuracies about what Derek presents and that I find his theory lacking some basic solid evidence. Let's watch the video and go through some … Continue reading A response to Derek Muller on “the problem with Facebook”
Google+ growth: is the sky its limit?
@marcoRecorder It's been a while since Google Plus became an indispensable tool in community management of a number of businesses and institutions. The infographic below provides an overview of the impressive evolution that both G+ and YouTube have witnessed in recent times. Although Europe is still lagging behind in terms of exploiting the potentials of … Continue reading Google+ growth: is the sky its limit?
What the hell is a social media guru?
@marcoRecorder A few times I have had to provide trainings about social media best practices, monitoring tools, reporting techniques etc...Well, it is simply my job. I am a social media analyst and I am simply expected to know how to work in my field and know the tools that allow me to work. More and … Continue reading What the hell is a social media guru?
MARCO RICORDA 