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#iMinds 2013: What if…?

@marcoRecorder This article was also published on Waltzing Matilda Blog Last 5 December I have had the pleasure to attend the iMinds conference in Brussels. iMinds is an independent research institute founded by the Flemish government to stimulate ICT innovation. iMinds brings together companies, authorities, and non-profit organizations to join forces on research projects. The … Continue reading #iMinds 2013: What if…?

Wake me up when Movember ends

Follow @marcoRecorder "Wake me up when Movember ends." I guess this is the song of my first Movember experience. When I started, I wasn't sure about what my contribution should be in this campaign. So, I played it easy and decided to stick to what I know best and exploit my digital campaigning skills to … Continue reading Wake me up when Movember ends

The streets of Brussels are dirty, really dirty

Follow @marcoRecorder "Expats who work for EU institutions in Brussels have few Belgian friends, think the city is "dirty" and plan to go home when their job ends." This is what an article on the EUObserver (by Andrew Rettman) says .This is one of the most recurring comments by expats living in Brussels. “This city … Continue reading The streets of Brussels are dirty, really dirty

Twopcharts, tracking Twitter users by language and by city

Follow @marcoRecorder Here is an interesting project I have found a couple of days back. Twopcharts made an effort to find the most influential active Twitter users for cities around the world, as well as widely spoken languages. By selecting any of the cities or languages available in their database, you will be directed to … Continue reading Twopcharts, tracking Twitter users by language and by city

Typhoon Haiyan on social media

Follow @marcoRecorder The Philippines struggled to bury the dead and get food, water and medicine to the living Tuesday, four days after Super Typhoon Haiyan claimed untold lives and flattened countless buildings. "Right now, we don't have enough water," typhoon survivor Roselda Sumapit told CNN in Tacloban, a city of more than 200,000 that was … Continue reading Typhoon Haiyan on social media

The grass is always greener on the other side…and so are analytics tools

Follow @marcoRecorder There are literally thousands of social media analytics tools out there. When you get accustomed to one tool sometimes you might get the feeling that you are missing out on something and that other analytics tool can offer incredible, flashy and (apparently) indispendible features that would ease your work or provide you with … Continue reading The grass is always greener on the other side…and so are analytics tools

Be silent, or say something better than silence

Follow @marcoRecorder When I was a kid, my music teacher was always stressing the importance of silence. "Knowing when to stop the music is as important as to know when to play the music." Years later, I understand how this also well applies to strategic communication. The famous quote from Pythagoras "Be silent, or say … Continue reading Be silent, or say something better than silence

Frank recommendations

Follow @marcoRecorder Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies. ― Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

Brussels expats get out of their bubble

Follow @marcoRecorder A study by the Brussels-Europe Liaison Office shows that 60% of expats living in Brussels are sorry that they know so little of the Belgian capital. People who work for international institutions almost all live and hang out in the same districts (Schumann area, Place du Luxembourg etc...) TV Brussel looks into this … Continue reading Brussels expats get out of their bubble

To thank or not thank (for the follow) shouldn’t be a dilemma

Follow @marcoRecorder Thanking for the follow is a quite common practice especially among consultants, communication experts or people working in public relations. Still, I find it hard to see the added value in "thanking for the follow." Let's break it down: PROS You display engagement with your audience. You acknowledge and digitally "reward" your new … Continue reading To thank or not thank (for the follow) shouldn’t be a dilemma