It was a pleasure to be at the WECC World Expo Commissioners Club last 30 March in Milan, in an event linked to the theme of Future Expos, i.e. the forthcoming events related to Expos, after the one in Milan this year. “A unique event of its kind, talking about future Expos gave us the … Continue reading Shaping the Future of World Expos
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An awesome day the Social Media Trends Summit
It was a fantastic day at the EUROVISION Social Media Trends Summit in London. I really had great fun but, most importantly, I had the chance to meet some incredible communication professionals and at the same time promote what the European Union will do at Expo Milan 2015. I'll write about my presentation in a … Continue reading An awesome day the Social Media Trends Summit
7 reasons to follow the EU at Expo
Expo Milan 2015 will be the first real "social media World Expo." Even though Shanghai 2010 did display a touch of social networks within their outreach efforts, Expo Milan invests and relies massively on social media. The goal of this intense use of social networks and digital connections is manyfold. Not only is this strategy … Continue reading 7 reasons to follow the EU at Expo
How Uber saved me
There has been a lot of talking about Uber lately in Brussels, in Italy, in India, in Spain. Basically everywhere where this mobile-app-based transportation network is spreading with success. Brussels taxi drivers strike, complaining of #Uber snatching customers. By @valentinapop. http://t.co/o8rkRFsWSP — Stephen Fidler (@StephenFidler1) March 3, 2015 Uber's success struck the world's taxi business … Continue reading How Uber saved me
Open your ears: social media monitoring is not all about being techy
Open your ears It is a common misperception to think of social media as different from traditional media. I believe that the more communication technologies evolve the more we must learn to see social media as part of "all media." However, it is true that some aspects of media monitoring require a different perspective when … Continue reading Open your ears: social media monitoring is not all about being techy
An evening at Radio Alma discussing the European Union at Expo Milan 2015
It was great to be invited at Radio Alma to discuss about Expo Milan 2015 and the participation of the European Union at the world's biggest event on food and nutrition and the biggest event of 2015. Listen to the podcast (in Italian) Expo Milano 2015 will be the first World Expo to take place … Continue reading An evening at Radio Alma discussing the European Union at Expo Milan 2015
Visiting a local creative communication agency
I was "forced" at home in Italy for a few weeks over Christmas following some serious foot and ankle surgery. This sort of "constrained stay" gave me a chance to discover the local reality in my small native area in North of Italy about how communication and creative agencies work. Now, I know that not … Continue reading Visiting a local creative communication agency
Should Instagram maintain its original engagement model?
@marcoRecorder I have been looking for a third party software in order to manager an Instagram account and plan some posts beforehand. I thought it would be easy to find but actually, apart from some apps like Instarepost or similar, there isn't much on the market to help community management on Instagram. I contacted the … Continue reading Should Instagram maintain its original engagement model?
Time for some social media spring cleaning
@marcoRecorder It is in the job description of all Community Managers to try as many digital and social platforms as possible. Mainly for two reasons: Know what's on the market You never know at an early stage, which platform is going to fly This winter has been unseasonably warm in Italy (where I spent my … Continue reading Time for some social media spring cleaning
Why Yelping matters
@marcoRecorder Yelping matters. That's right. Reviewing businesses at the local level helps both customers understand how to make sensitive choices when purchasing goods, services or meals and it mutually helps businesses improve themselves. Only those businesses that apply positive constructive critiques to their work and their investments are able to survive and develop a demanding … Continue reading Why Yelping matters
MARCO RICORDA 