Should Instagram maintain its original engagement model?


I have been looking for a third party software in order to manager an Instagram account and plan some posts beforehand. I thought it would be easy to find but actually, apart from some apps like Instarepost or similar, there isn’t much on the market to help community management on Instagram. I contacted the company I work with to do social media monitoring and they send me an interesting reply:

At this time, uploading via the Instagram API is not possible. We got in touch with them to ask whether this would change, but we received the following reply:

“Instagram is about your life on the go – we hope to encourage photos from within the app. However, in the future we may give whitelist access to individual apps on a case by case basis. We want to fight spam & low quality photos. Once we allow uploading from other sources, it’s harder to control what comes into the Instagram ecosystem. All this being said, we’re working on ways to ensure users have a consistent and high-quality experience on our platform.”

I find it very interesting to see how Instagram sticks to their original business model without giving in to the desktop/laptop management temptation. This was for instance a decision Vine went for but it made them lose some of their uniqueness. Vine used to be a spontaneous app where really creative people would experiment and challenge their abilities within the pretty strict limitations of the app. That’s what made Vines very unique. Since they allowed uploads of basically any six seconds videos, they did make it easier for the users to be present in the Vine community but they completely killed their original engagement model. I still believe that making any six second video doesn’t mean making a Vine. But this is what almost the entire Vine community has become.

From what I read on Uplifted, Instagram are taking this very seriously. In Instagram’s continued quest to remain an exclusively mobile app, they are now penalizing users of third-party apps, such as Gramblr.  Gramblr still works great for posting pre-edited photos, but with a catch.  Instagram is now disabling hashtags on accounts that have used Gramblr in the past, sometimes even for just one photo. Businesses and individuals who wish to accumulate followers should stick to posting strictly from the sanctioned instagram app.

Latergram might just be the next big thing in social media management.  The app, which bills itself as the way to “schedule and manage your Instagram posts” promises to do just that and more. Still in beta version.

Have another alternative? I’d love to know!

You want to get retweets? use images

Are you looking for retweets? Than add a picture to your tweets. Social media expert from HubSpot Dan Zarrella has carried out a study based on over 400.00 tweets which proves that tweets with pics have twice the chances to attracts tweeps’ attention and get retweeted.

Be careful though, the study also points out that this hypothesis is debunked when posting images uploaded on Instagram or Facebook. For the former, retweets rate goes down to 42% while for the latter it goes down to 47%. More details (in Italian) on Il Corriere della Sera.

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