@marcoRecorder This article was published on the European Commission Digital Team blog When talking about measuring effectiveness on social media it is indispensable to talk about monitoring or, as many like to call it, listening. Listening is one of the most important yet it is one of the most often overlooked uses of social media. … Continue reading Measuring communication effectiveness on social media
Tag: communication
A review of the European Commission’s social media presence in 2013
@marcoRecorder Co-written with @AmyJColgan, @PabloPerezA. Published on Waltzing Matilda Blog Assessing our performances is key to understanding how we can improve. In this post we want to share with our readers about how the European Commission's central social media accounts have developed – in terms of followership, engagement and the volume of conversation we are … Continue reading A review of the European Commission’s social media presence in 2013
Twopcharts, tracking Twitter users by language and by city
Follow @marcoRecorder Here is an interesting project I have found a couple of days back. Twopcharts made an effort to find the most influential active Twitter users for cities around the world, as well as widely spoken languages. By selecting any of the cities or languages available in their database, you will be directed to … Continue reading Twopcharts, tracking Twitter users by language and by city
The grass is always greener on the other side…and so are analytics tools
Follow @marcoRecorder There are literally thousands of social media analytics tools out there. When you get accustomed to one tool sometimes you might get the feeling that you are missing out on something and that other analytics tool can offer incredible, flashy and (apparently) indispendible features that would ease your work or provide you with … Continue reading The grass is always greener on the other side…and so are analytics tools
Be silent, or say something better than silence
Follow @marcoRecorder When I was a kid, my music teacher was always stressing the importance of silence. "Knowing when to stop the music is as important as to know when to play the music." Years later, I understand how this also well applies to strategic communication. The famous quote from Pythagoras "Be silent, or say … Continue reading Be silent, or say something better than silence
Frank recommendations
Follow @marcoRecorder Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies. ― Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media
To thank or not thank (for the follow) shouldn’t be a dilemma
Follow @marcoRecorder Thanking for the follow is a quite common practice especially among consultants, communication experts or people working in public relations. Still, I find it hard to see the added value in "thanking for the follow." Let's break it down: PROS You display engagement with your audience. You acknowledge and digitally "reward" your new … Continue reading To thank or not thank (for the follow) shouldn’t be a dilemma
QWANTity or quality: what’s qwant all about?
Follow @marcoRecorder Qwant is a search engine launched by a French-owned and managed start-up. You enter your search query and Qwant provides results based on web pages, news, videos, images and also social networks. Below the search bar you will also find trending topics of the day. Although, I haven't managed to discover what this … Continue reading QWANTity or quality: what’s qwant all about?
A few lessons from #Europcom 2013
Follow @marcoRecorder I only managed to attend one panel at this year’s Europcom. I really like this event. The topics are always very interesting and the participants' level of expertise is always quite high. I noticed that comms2point0, a regular invitee to this event, made a very good and comprehensive summary of both day one … Continue reading A few lessons from #Europcom 2013
I tried Google Glass…and I liked it. But, do I need it?
Follow @marcoRecorder Right, here we go. I finally managed to try Google Glass. It was at Google's offices in Brussels (lovely offices by the way) some time ago. I had a lot of expectations from this product. I had noticed already that a few well-known communications and innovation experts had been already given Google Glass … Continue reading I tried Google Glass…and I liked it. But, do I need it?
MARCO RICORDA 