Follow @marcoRecorder This is a genuine and honest question. Since tweets are embeddable, what is the point anymore of making Storifies? On 9th September 2013 Storify has been acquired by Livefyre. For those who don't know, Storify is a social media curation site which allows users to cull posts, such places as Twitter, Facebook and … Continue reading Is Storify still useful?
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Twitter or golf: what should you beat your boss at?
Follow @marcoRecorder Ryan Heath, the spokesperson of Commissioner Neelie Kroes, raised an interesting and funny question. yesterday on Twitter See below: Is overtaking yr boss on Twitter follower count the 21st century version of beating them at tennis/golf? ...I'm 9 short of @ECspokesOlivier — Ryan Heath (@RyanHeathEU) September 30, 2013 I think tennis, golf, pool … Continue reading Twitter or golf: what should you beat your boss at?
Some insights from the International Communication Summit in Brussels
Follow @marcoRecorder How is it possible to distinguish and understand the values of European citizenship? How should civil society and institutions move in order to define new models for dialogue, values and services? How is it possible to make decisions, when faced with an ever wider and undifferentiated dissemination of content that contrast with the … Continue reading Some insights from the International Communication Summit in Brussels
The social media generation gap…
Follow @marcoRecorder I was deeply inspired by yesterday's tweet by EU Commissioner Neelie Kroes. Digital education - but who's teaching who? pic.twitter.com/Ypb8oKgp1z #OpenupEd — Neelie Kroes (@NeelieKroesEU) September 25, 2013 Not only institutions should use social media to engage with young people but they should encourage older people to learn how to engage on social … Continue reading The social media generation gap…
Interview with captain Europe
Follow @marcoRecorder It's a bird, no it's an aeroplane, no it's a eurocrat, nooooooooo it's Captain Europe. For the inhabitants of the Eurobubble, Captain Europe is not an outsider. Captain Europe, mild mannered civil servant by day and superhero... well, mostly at weekends and at other times on request. This is the description you can … Continue reading Interview with captain Europe
Induction to consumption
Follow @marcoRecorder A great friend of mine yesterday had the courtesy of sharing some very interesting thoughts about marketing, consumerism and sustainability. I found that topic very compelling and decided to share this with you as well and to invite you to post your comments in order to expand the discussion. By Kjell Clarysse It occurs … Continue reading Induction to consumption
Interview with #RocktheUnion: raise awareness about the 2014 European Parliament elections
Follow @marcoRecorder I recently found out about "Rock the Union" ,a project intended to raise awareness about the coming European Parliament elections 2014. Together with a team of 5 people plus bus driver, Hans Mund the project's manager wants to go through all 28 EU Member States in an old English Routemaster between October 14th … Continue reading Interview with #RocktheUnion: raise awareness about the 2014 European Parliament elections
Keep it simple stupid: the double S paradigm in communicating research
Follow @marcoRecorder One of the best pieces of advice I have been given in my career in communication and PR was fair and square: "When talking about complicated research you have to keep it simple stupid". This double S adjective (Simple-Stupid) is absolutely the best way to express how a communication strategist must be while … Continue reading Keep it simple stupid: the double S paradigm in communicating research
Civil rights in Italy? Only for MPs
Follow @marcoRecorder In Italy there is no such thing as civil unions. You can either be married, by a recognized religious institution or by your municipality, or just not be married. There is no way in between. If you have had a partner for the past 20 years and you are not legally married to … Continue reading Civil rights in Italy? Only for MPs
Easy reading is damn hard writing
Follow @marcoRecorder Easy reading is damn hard writing. Nathaniel Hawthorne Editing is the toughest part of content creation. You can come up with the idea quickly, brainstorm all thoughts about it and pile up all things you could lay out quite frenziedly. The real skills of writing are about making your content readable, digestible and … Continue reading Easy reading is damn hard writing
MARCO RICORDA 