Easy reading is damn hard writing.
Nathaniel Hawthorne
Editing is the toughest part of content creation. You can come up with the idea quickly, brainstorm all thoughts about it and pile up all things you could lay out quite frenziedly.
The real skills of writing are about making your content readable, digestible and easy to understand to the reader.
When you get too stuck on your content creation, just stop. You probably have enough already which means it is time to “define” your product.
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Published by marcoRecorder
Marco Ricorda is a communication expert, political communication blogger, public speaker and a twice nominated #EUinfluencer. He is the Communication Officer for the Mediterranean at ICMPD and formerly a Member of Cabinet for President of the European Parliament Antonio Tajani, Head of Social Media for the ALDE group and Guy Verhofstadt, digital communication strategist for the European Commission and the economic think tank Bruegel.
Academic background from the University of Bologna, Maastricht University, Universiteit Antwerpen and Queen's University Belfast.
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