Expo Milan 2015 will be the first real "social media World Expo." Even though Shanghai 2010 did display a touch of social networks within their outreach efforts, Expo Milan invests and relies massively on social media. The goal of this intense use of social networks and digital connections is manyfold. Not only is this strategy … Continue reading 7 reasons to follow the EU at Expo
Tag: Social networking
Open your ears: social media monitoring is not all about being techy
Open your ears It is a common misperception to think of social media as different from traditional media. I believe that the more communication technologies evolve the more we must learn to see social media as part of "all media." However, it is true that some aspects of media monitoring require a different perspective when … Continue reading Open your ears: social media monitoring is not all about being techy
Visiting a local creative communication agency
I was "forced" at home in Italy for a few weeks over Christmas following some serious foot and ankle surgery. This sort of "constrained stay" gave me a chance to discover the local reality in my small native area in North of Italy about how communication and creative agencies work. Now, I know that not … Continue reading Visiting a local creative communication agency
Should Instagram maintain its original engagement model?
@marcoRecorder I have been looking for a third party software in order to manager an Instagram account and plan some posts beforehand. I thought it would be easy to find but actually, apart from some apps like Instarepost or similar, there isn't much on the market to help community management on Instagram. I contacted the … Continue reading Should Instagram maintain its original engagement model?
Time for some social media spring cleaning
@marcoRecorder It is in the job description of all Community Managers to try as many digital and social platforms as possible. Mainly for two reasons: Know what's on the market You never know at an early stage, which platform is going to fly This winter has been unseasonably warm in Italy (where I spent my … Continue reading Time for some social media spring cleaning
Great meeting the digital leaders from the EU Commission Representations
The newly appointed Digital Leaders in the Representations offices of the European Commission in the Member States came to Brussels for training in early December. This presented a wonderful opportunity to meet colleagues from the Representations and to explore the work of the Digital Leaders. Appointing specialists in the field of digital communication and social … Continue reading Great meeting the digital leaders from the EU Commission Representations
The European Commission’s online communication today and tomorrow
I was happy to participate to "Web, Mobile, Social – The Commission’s online communication today and tomorrow" at the Committee of the Regions listening to Robert Andrecs, Head of Unit “EUROPA Site”, European Commission, DG Communication and Dana Manescu, Head of the Social Media Sector, European Commission, DG Communication. The European Commission's online communication has … Continue reading The European Commission’s online communication today and tomorrow
Twiplomacy is the Bible of social media professionals in international organizations
@marcoRecorder The Twiplomacy report is par excellence the guide book to the use of institutional tweeting or, as they better put it, it is an annual global study looking at the use of Twitter by heads of state and government and ministers of foreign affairs. While some heads of state and government continue to amass … Continue reading Twiplomacy is the Bible of social media professionals in international organizations
A few lessons from the European Digital Advocacy Summit
@marcoRecorder Digital advocacy is assuming an increasingly important role in Brussels. What’s working to engage European policymakers? Can social media platforms help you find other advocates? Which tools work best? These were some of the questions addressed at the latest European Digital Advocacy Summit in Brussels, organised by the Public Affairs Council. At the event, … Continue reading A few lessons from the European Digital Advocacy Summit
A few lessons from #Engagorday
@marcoRecorder This article was also published on the European Commission's Digital Team Blog Engagor Day is an event for all Engagor users and partners which took place in Ghent on May 8th, 2014 at the Eskimofabriek. The goal is to keep them updated on the latest feature additions and everything that is coming up. In … Continue reading A few lessons from #Engagorday
MARCO RICORDA 