@marcoRecorder I have already tackled the issue of posting timing via analyzing Tweriod. Apart from getting the best out your potential daily exposure, it is important to understand and plan your posts fluxes.Chances are, you’re a busy person and you want to keep your Twitter account updated throughout the day. Obviously, you can't afford taking … Continue reading Why I use Buffer
Tag: Community management
Twopcharts, tracking Twitter users by language and by city
Follow @marcoRecorder Here is an interesting project I have found a couple of days back. Twopcharts made an effort to find the most influential active Twitter users for cities around the world, as well as widely spoken languages. By selecting any of the cities or languages available in their database, you will be directed to … Continue reading Twopcharts, tracking Twitter users by language and by city
The grass is always greener on the other side…and so are analytics tools
Follow @marcoRecorder There are literally thousands of social media analytics tools out there. When you get accustomed to one tool sometimes you might get the feeling that you are missing out on something and that other analytics tool can offer incredible, flashy and (apparently) indispendible features that would ease your work or provide you with … Continue reading The grass is always greener on the other side…and so are analytics tools
Frank recommendations
Follow @marcoRecorder Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies. ― Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media
To thank or not thank (for the follow) shouldn’t be a dilemma
Follow @marcoRecorder Thanking for the follow is a quite common practice especially among consultants, communication experts or people working in public relations. Still, I find it hard to see the added value in "thanking for the follow." Let's break it down: PROS You display engagement with your audience. You acknowledge and digitally "reward" your new … Continue reading To thank or not thank (for the follow) shouldn’t be a dilemma
A few lessons from #Europcom 2013
Follow @marcoRecorder I only managed to attend one panel at this year’s Europcom. I really like this event. The topics are always very interesting and the participants' level of expertise is always quite high. I noticed that comms2point0, a regular invitee to this event, made a very good and comprehensive summary of both day one … Continue reading A few lessons from #Europcom 2013
You want to get retweets? use images
Follow @marcoRecorder Are you looking for retweets? Than add a picture to your tweets. Social media expert from HubSpot Dan Zarrella has carried out a study based on over 400.00 tweets which proves that tweets with pics have twice the chances to attracts tweeps' attention and get retweeted. Be careful though, the study also points … Continue reading You want to get retweets? use images
Is labelling yourself a “Twitterer” an excuse not to have a blog?
Follow @marcoRecorder Today I feel like asking you readers what you think about this. I see more and more people labelling themselves as "twitterers" or "twitteratis", meaning a sort of "Twitter bloggers" or "bloggers using only Twitter." On a related matter, there have been lately loads of debates about blogging and using Google Plus as … Continue reading Is labelling yourself a “Twitterer” an excuse not to have a blog?
Twitter or golf: what should you beat your boss at?
Follow @marcoRecorder Ryan Heath, the spokesperson of Commissioner Neelie Kroes, raised an interesting and funny question. yesterday on Twitter See below: Is overtaking yr boss on Twitter follower count the 21st century version of beating them at tennis/golf? ...I'm 9 short of @ECspokesOlivier — Ryan Heath (@RyanHeathEU) September 30, 2013 I think tennis, golf, pool … Continue reading Twitter or golf: what should you beat your boss at?
Keep it simple stupid: the double S paradigm in communicating research
Follow @marcoRecorder One of the best pieces of advice I have been given in my career in communication and PR was fair and square: "When talking about complicated research you have to keep it simple stupid". This double S adjective (Simple-Stupid) is absolutely the best way to express how a communication strategist must be while … Continue reading Keep it simple stupid: the double S paradigm in communicating research
MARCO RICORDA 