You want to get retweets? use images

Posted on by marcoRecorder in Social media, Strategic and corporate communication

Are you looking for retweets? Than add a picture to your tweets. Social media expert from HubSpot Dan Zarrella has carried out a study based on over 400.00 tweets which proves that tweets with pics have twice the chances to attracts tweeps’ attention and get retweeted.

Be careful though, the study also points out that this hypothesis is debunked when posting images uploaded on Instagram or Facebook. For the former, retweets rate goes down to 42% while for the latter it goes down to 47%. More details (in Italian) on Il Corriere della Sera.

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Published by marcoRecorder

Communications officer at Bruegel, The Brussels-based think-tank for international economics. Interest for international affairs, national and international politics, conflict analysis and European Union policy making. Academic background from the University of Bologna, Maastricht University, Universiteit Antwerpen and Queen's University Belfast.

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