I was very pleased to be invited at the DIGICOM Final Event - Sharing Landmark Achievements in Communication and Dissemination to discuss a topic that especially in the modern times of post-truth, false news and high polarization of the institutional and political debate in Europe, is of the utmost importance for communicators and all those … Continue reading The dangers of ineffective statistics sommunication
Category: Strategic and corporate communication
In fitness and communication don’t pay peanuts to get monkeys
EXPENSIVE OR CHEAP CONSULTING? Let's talk about it... Lately I'm getting a lot of requests via Instagram to provide some advice and consultation on fitness. How can I lose weight? What should I eat? What supplements should I take? And so on... This is pretty flattering but no matter how many of such requests I … Continue reading In fitness and communication don’t pay peanuts to get monkeys
How to effectively communicate and coordinate agricultural communication
I was thrilled to give the keynote speech at the COPA-COGECA Seminar "Coordinated and effective communication for assuring a viable and sustainable EU agriculture sector and Common Agricultural Policy." Being this a key theme of Expo 2015 Milano where I was in charge of Digital Communication for the European Union pavilion, I was excited to … Continue reading How to effectively communicate and coordinate agricultural communication
What sports taught me about communication management
Managing a big social media campaign or event is very similar to preparing and managing a sport team. In my experience in sports and professional communication, it is impressive to notice how many similarities come up within these two different playing fields. I disagree with this article and here is why. Whether you will be curating national … Continue reading What sports taught me about communication management
Takeaways from “Politicians in a communication storm”
Over the past couple of days, I attended "Politicians in a communication storm", an event organized by the Media Directorate of the European Parliament focusing on recent communication issues, in particular: Social media and trust: how to overcome myths and propaganda What we’ve learnt from the US elections, Brexit and the peace process in Colombia … Continue reading Takeaways from “Politicians in a communication storm”
A day at FIBO – Where fitness is religion
@marcoRecorder I spent an awesome day at FIBO 2016 in Köln, the biggest fitness fair in the world. FIBO is an incredible opportunity to get the latest info, news, products, marketing tips in the fitness industry. This fair is huuuuuuuuge. One day is just enough to get a little gist of the massive effort the … Continue reading A day at FIBO – Where fitness is religion
An awesome day the Social Media Trends Summit
It was a fantastic day at the EUROVISION Social Media Trends Summit in London. I really had great fun but, most importantly, I had the chance to meet some incredible communication professionals and at the same time promote what the European Union will do at Expo Milan 2015. I'll write about my presentation in a … Continue reading An awesome day the Social Media Trends Summit
Open your ears: social media monitoring is not all about being techy
Open your ears It is a common misperception to think of social media as different from traditional media. I believe that the more communication technologies evolve the more we must learn to see social media as part of "all media." However, it is true that some aspects of media monitoring require a different perspective when … Continue reading Open your ears: social media monitoring is not all about being techy
Should Instagram maintain its original engagement model?
@marcoRecorder I have been looking for a third party software in order to manager an Instagram account and plan some posts beforehand. I thought it would be easy to find but actually, apart from some apps like Instarepost or similar, there isn't much on the market to help community management on Instagram. I contacted the … Continue reading Should Instagram maintain its original engagement model?
To Rotate or not to rotate? A question for the EU Council Presidency on Twitter
@marcoRecorder An intersting point has been raised by Matthias Luefkens for Europe Decides about having a rotating Twitter account for the Presidency of the Council of the EU. Considering the management of these accounts, the piece does raise some interesting point. I have left my contribution in their comments section. A problem I could already … Continue reading To Rotate or not to rotate? A question for the EU Council Presidency on Twitter
MARCO RICORDA 