I was thrilled to give the keynote speech at the COPA-COGECA Seminar "Coordinated and effective communication for assuring a viable and sustainable EU agriculture sector and Common Agricultural Policy." Being this a key theme of Expo 2015 Milano where I was in charge of Digital Communication for the European Union pavilion, I was excited to … Continue reading How to effectively communicate and coordinate agricultural communication
Category: Expo 2015
Grabbing community building by the horns
"This Expo is for those who take it... it's up to you what you make of it." This is what I remember most from my conversations with the other communication managers taking part in this year’s Expo – an unprecedented event which I believe truly changed Italy. And in terms of EU digital communication, I … Continue reading Grabbing community building by the horns
#MyExpo2015 Awards – Best Content Centre
My Expo 2015 Award for Best Content Centre goes to the German Pavilion. TheIR exhibition focuses not only on pioneering projects and solution approaches from politics, business and research, but also on the great dedication from society at large. With many surprising examples, ideas and its motto “Be active”, the Pavilion seeks to awaken the … Continue reading #MyExpo2015 Awards – Best Content Centre
The European Union at Expo wins the Euromediterraneo2015 Communication Award
The scientific program of the European Union at Expo Milano 2015 is one of the "best practice" selected at the international level. This is the reason why the European Union has received the "Euromediterraneo2015" prize from Confindustria Assafrica & Mediterraneo and Associazione Italiana della Comunicazione Pubblica e Istituzionale (Italian association of public and institutional communication). … Continue reading The European Union at Expo wins the Euromediterraneo2015 Communication Award
Expo, giornalismo e social
Ho avuto il piacere di fare due chiacchiere con Cinzia Boschiero sul lavoro svolto dal padiglione dell'Unione europea a Expo Milano e sulla posizione del Community Manager. Ringrazio Cinzia e vi invito alla lettura del pezzo In questo nostro viaggio sul giornalismo ai tempi dei social, non poteva mancare una puntata dedicata a uno degli … Continue reading Expo, giornalismo e social
Russian pavilion visits the European Union at Expo 2015 Milan
The Russian pavilion at Expo 2015 Milano is pretty amazing in terms of what it offers to visitors. A great design, beautiful shows that open up your eyes towards the tradition, the heritage and the prospects of the country and, last but not least, the best, most active and dynamic communication team of this unique … Continue reading Russian pavilion visits the European Union at Expo 2015 Milan
#MyExpo2015 awards – Best Communication
My personal award for Best Communication at Expo 2015 Milano goes to the Russian Pavilion Why? Three words: Innovation Creativity Engagement The communication team of the Russian pavilion is doing an outstanding job in promoting their activities, their brand and encourage people to visit them. Considering their followership and their visitors' count, I guess their … Continue reading #MyExpo2015 awards – Best Communication
#MyExpo2015 Awards – Best Visitor’s Experience
Today we are officially at half Expo. After visiting it all, I decided to award my personal favourite efforts in five different categories: Best Visitor's Experience Best Communication Best Concept Best Design Best Surprise Every week I will be awarding one pavilion for being the best in each category. I look forward to hearing your … Continue reading #MyExpo2015 Awards – Best Visitor’s Experience
The first Vine meet up was awesome…and there will be more!
Just one word: Wooooowww!!!! Yes, wow!!!! What an incredible day. Not only we did something for the first time but we consolidated some incredible friendships with some amazing people!!! The first Italian Vine meet up took place at the World Expo in Milan last Saturday 25 July. It all started with a simple idea: getting … Continue reading The first Vine meet up was awesome…and there will be more!
A strong message by the European Union and the World Food Programme at Expo Milano
On 19 July, it was a true pleasure for me to be part of the inauguration of the Family Meal exhibition here at the European Union pavilion at Expo Milano. The exhibition aims to raise public awareness about hunger – the world’s most solvable problem. The compelling images and stories demonstrate how people’s lives can be … Continue reading A strong message by the European Union and the World Food Programme at Expo Milano
MARCO RICORDA 