Today we are officially at half Expo. After visiting it all, I decided to award my personal favourite efforts in five different categories:

  • Best Visitor’s Experience
  • Best Communication
  • Best Concept
  • Best Design
  • Best Surprise

Every week I will be awarding one pavilion for being the best in each category. I look forward to hearing your comments on my choice and exchange opinions on this wonderful event. Stay tuned!

And now…

My personal award for Best Visitor’s experience at Expo 2015 Milano goes to the Kazakhstan pavilion

With their theme  “The Land of Opportunities” the fantastic colleagues of this stunning pavilion are doing a terrific job both in promoting the young and vibrant society of their country and to promote Expo 2017 Astana. The professionalism of their staff, the cure and attention for details, the neatness of every single inch of this experience makes it an absolute “must do and must see” of Expo Milano. It is a compact museum that brings together science, art, history, and culture to illustrate the country’s wealth and the Kazakh identity.
Already from the start with their breathtaking sand-drawing show, visitors get a hint that something great is coming up. In the first hall, an artist explains the country’s long history, creating images using colored sand.
Kazakhstan_pavilion_expo_milano

Next is a hall covering six topics: agronomic expertise; the country’s natural resources, its use of water; new sustainable agricultural techniques; and, aquaculture, or aqua farming.

Just an idea of what can be seen in the Kazakhstan pavilion: there’s an aquarium with sturgeon from the Caspian Sea, from which caviar comes, of course. There’s also the chance to taste fermented mare’s milk, to consider the potential of flying drones, and admire a display explaining the history of apples, which all derive from the ancient Kazakh variety. Another unexpected delight: a device that wafts the delightful fragrance of wild tulips from Kazakhstan, these too being the progenitors of all our modern varieties.
The displays in the Kazakhstan Pavilion conclude with the 3D cinema, which is fitted out with seats that move with the on-screen action. Wearing special glasses, visitors will watch animated videos on the natural wonders of Kazakhstan, as well as its economic prowess. A country enjoying rapid economic growth, Kazakhstan will, in 2017, host EXPO-2017, which will focus on the theme: Future Energy.
Leaving the exhibition, visitors can directly enter the Kazakh restaurant and sample the country’s specialties in an elegant and welcoming setting.Follow them on social media, they are doing amazing stuff! Facebook, Twitter, Instagram. I can’t wait to see (and possbly be at) Astana 2017!

 

Astana_Day_Expo_Milano

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One thought on “#MyExpo2015 Awards – Best Visitor’s Experience

  1. I enjoyed the Kazakhstan experience, but it felt like three different things – plus I didn’t get any caviar.

    I loved the sand story (especially as it was live and not recorded) agree that the staff of the pavilion were fantastic, and it did make it more likely that I’d visit Kazakhstan – who knows might see you there in 2017!

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