Just one word: Wooooowww!!!! Yes, wow!!!! What an incredible day. Not only we did something for the first time but we consolidated some incredible friendships with some amazing people!!!

Viners4Expo

The first Italian Vine meet up took place at the World Expo in Milan last Saturday 25 July. It all started with a simple idea: getting creative people together. After meeting the Social Media Team of Expo Milan, we started a one-day journey that we’ll never forget

Thanks to two great viners @Misssteppi and @NathanJayD we brought together influential Italian viners at Expo and visited the site. JackBenny, FuoriTempoOfficial, MickyCardi, LaylaMarrouk, Andrea Mantegazza, Fabio Il Cazzinaro

We firstly visited the Brasil pavilion, which with its amazing installation it’s an amazing source of content. Based on its theme “Feeding the world with solutions,” the Brazilian pavilion uses the metaphor of the network, in terms of flexibility, fluidity and decentralization, showing the relationships and integration of different topics that combined, make it the global leader in food production.

FTfoto | www.ftfoto.it Viners4Expo_padiglione_Brasile

Step 2 was one of my favourite places in Expo: the Russian pavilion. The super professional and kind stuff, the great visitor’s experience and their awesome terrace made it a unique visit. Russia’s Pavilion proposes a supremely multi-functional building of contemporary design and an example of striking and memorable craftsmanship. Its elegant wooden façade, the semi-transparent ground floor interior and its green rooftop, together create a harmonious suite of spaces that are easily accessible to visitors. Inside, the Pavilion is divided into a series of open spaces and viewing platforms in the tradition of classical Italian gardens. In the upper part of the building are hanging gardens reminiscent of Babylon, whilst the highest point of the Pavilion structure is the sloping serpentine of the vegetation-clad rooftop, symbolizing the boundless fields of Russia. This unique architectural and decorative element gently rises upwards, offering a 30 meter-long canopy that merges the building harmoniously into the natural surroundings, a space for special events and a superb vista across the Exhibition Site.

 

Viners4Expo_padiglione_Russia_MG_2521

After the awesome visit at the Russian pavilion, we headed off to Palazzo Italia. The architecture, with its casing and volumetric joints, takes on the appearance of an urban forest of branches where visitors can experience and discover impressive views. Its four blocks lay out real urban scenes that surround the large central square, which acts as a place of welcome and a symbol of community, the starting point of the exhibition. Again, the concept of the tree is revisited here, with a crowning glass canopy made of solar panels. With its roots resting on the ground and branches and upper foliage lifted aloft, the building-tree offers an indoors exhibition route, a journey of discovery on all four levels of the exhibition area that leads right up to the rooftop terrace, and from there, back down, on a new and different path, to the central square. The cement produced by Italcementi is photocatalytic: on contact with sunlight, it catches air pollutants and converts them into inert salts, and the mortar uses 80% recycled aggregates.

This amazing day ended at the European Union pavilion where we hosted a Periscope on the Expo Milan official channel talking about the Vine community in Italy, its evolution and hopes for the future. See the full interview below

Special thanks go to Andrea Mantegazza, one of the viners that participated, for a beautiful sum up of the day that you can watch on her YouTube channel below.

Apart from the day, the event, the satisfaction of being the first people to do something great, what matters the most is the incredible bond and friendship that will trascend time and geographical boundaries.

See you in September for #Viners4Expo vol. II

Stay tuned

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