An awesome day the Social Media Trends Summit

It was a fantastic day at the EUROVISION Social Media Trends Summit in London. I really had great fun but, most importantly, I had the chance to meet some incredible communication professionals and at the same time promote what the European Union will do at Expo Milan 2015. I’ll write about my presentation in a separate post. Not because people are just waiting impatiently to read it (I’m not that disillusioned) but because the topic I discussed deserves a separate chapter. Besides, just the selfie you see below deserves another dedicated post 🙂

The summit had the target of exploring strategies and exchange knowledge and best practice in the field of social media for public service media with the wider European Broadcasting Union network. It was an aspect of social media I hadn’t been involved in before. Hence, listening from the experience of TV and radio producers was really interesting and I hope I’ll get a chance sometimes to work in the same realm.

Social media is now an integral part of public service broadcasting. Maximizing the use of social platforms has become key to making the case for public service media as it allows us to understand our audiences better and to be more relevant to them; to increase engagement and interactivity; to empower, curate and share stories and messages; and to become the most relevant source of information for our audiences.

Bringing reporters, producers and presenters together was the ideal set to understand how radio, TV and paper need to reshape their content and their way of working by integrating social media in their overall communication plans. In particular, in the past few years, I have been witnessing the tendency, from social media professionals, to over-discern themselves, from communication managers.

Social_Media_Trends_Summit As I said in my presentation:

Conversations about social media are diverging from conversations about general communication. It’s now time to make these two converge not diverge. You notice this in the way some businesses and organizations are set out. You find the community manager in an office separated from the PR team, who hardly speak to the press officer, who doesn’t have a clue about what the webmaster is doing. Community managers in 2015 need to be at the centre of communication, not at the corner

A significant part of the conference discussed how social media is reshaping journalism. A topic that Alex Volonté took a closer look at in his blog.

The conference saw the participation of many speakers, mainly from the Scandi-Anglo-Saxon world. It seems to me that Scandinavia is a great and comfortable place to promote innovation in communication and public engagement. There’s no corruption, everybody is young, everybody loves technology and people are not afraid to speak up. It’s a pretty different working environment from their south-European counterparts where political communication hides numerous hurdles towards transparency and accessibility. Apart from reminiscing the ideal world that Scandinavia creates in my mind, I particularly enjoyed four presentations:

Cilla Benkö, Director-General, Swedish Radio, was one of the most appreciated speakers at the event, as you can see from the tweets about her. A strong, decisive and pragmatic woman that seems not to compromise to mediocrity. To cut a long story short:

Social media is not only for the young generation. We must adapt to it and use it our best

When you can tell people that you work for the X Factor and MTV, you already start with a step ahead in terms of coolness. That’s what Laura-May Coope can say. Pragmatically, Laura explained how social media isn’t just marketing, posting, replying, favouriting etc… It’s a bilateral process where you both speak and listen. Otherwise, we would just call it broadcasting. It’s two-way communication. When she’s asked how she gets her stories, she basically says that she’s “always listening to social media.” Is there any other better and richer source for content? I don’t think so

The best story of the day was not about engagement or live-tweeting strategies. It was about how the digital presence of the Eurovision Song Contest came about. Believe it or not, it was (obviously) all because of a girl. Sietse Bakker, Eurovision Song Contest Event Supervisor, a loooooooooong time ago, wanted to impress this girl he liked. How, you ask? By making a website about the Eurovision. Long story short, he gets a job offer for that. Sure, there is more to that but this happened.

This is an awesome success story and it really embraces a set of recommendations I always give to neo-graduates: “Jobs ain’t waiting for you. In this market you have to stand out of the crowd and go get those jobs by the horns.” Sietse (kind of) did that. If you have an awesome idea, smart businesses will see it. Sietse is a terrific guy (see the tweets below as a proof) and the people at EVN Social loved his approach. Plus, he manages probably the coolest cross-country TV event in Europe. I mean, how can you not like the chap?

The reason why I need to talk about Alex Trickett, Head of sports at Twitter, is because Twitter Sports created some of the coolest social media analitycs-based charts I have seen during the 2014 Football World Cup in Brazil.

Getting to the point of their strategy during big sports events, Alex share his five commandments

More videos from the event will come soon. I’ll keep you posted for any update.

Peace out.

7 reasons to follow the EU at Expo

Expo Milan 2015 will be the first real “social media World Expo.” Even though Shanghai 2010 did display a touch of social networks within their outreach efforts, Expo Milan invests and relies massively on social media. The goal of this intense use of social networks and digital connections is manyfold. Not only is this strategy intended to reach the expected 20 million visitors, but also to concentrate on those who won’t be able to make it to Milan and have an interest in debating how we can feed the planet now, and in the future.

“Seven” is both an Expo paradigm and coefficient: Expo Milan foresees the sale of seven times the tickets sold during the latest football World Cup in Brazil. Every day. Expo will welcome daily an average of seven times the visitors of Disneyland Paris at its maximum capacity. 7000 are the events scheduled to take place during the six-month-long fair. Should I continue?

The European Union will be there to make a strong stance and present openly how its policies, its aids and development projects and its scientific contribution to the global debate on food and nutrition. Here are seven reasons why you should follow this incredible project on social media:

  • One voice for the EU – The European Union as a whole will be represented in Milan. It will not be an institutional but an organizational presence speaking on behalf of all the EU institutions.
  • Alex and SylviaOur journal. Our trip. Our experience in real time through the European Commission’s widest digital network.
  • Thematic weeks Food is a realm that cuts across numerous fields of expertise. To cover as many aspects as possible of the global debate on nutrition, we dedicate social media thematic weeks to deepen the discussion, the information and the content on each specific topic covered by the EU.
  • Facebook – Our eyes, hears and mouth on the pavilion, on Expo, on the visitors. Day by day you will see everything there is to know about Expo2015 and the European Union.
  • Twitter – To keep yourself in the loop. Our events, our conferences, our statements, our guests and all the material shared and commented on by our digital network. Wanna be part of that? Follow @EUExpo2015 & #EUExpo2015.
  • Instagram – Our creativity expressed in a diary made of images. Ours, yours, the community’s. Be part of it!
  • LinkedInOur microscope on science, policy and development in the realm of global food and nutrition security. For experts, scientists and those who want an institutional answer to their questions about the future of food.

Our social media is strongly based on multilateralism. We publish, we listen, we engage. We are the real time voice of the EU in the biggest event of 2015

Anything more check out our website europa.eu/expo2015

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Open your ears: social media monitoring is not all about being techy

Open your ears

It is a common misperception to think of social media as different from traditional media. I believe that the more communication technologies evolve the more we must learn to see social media as part of “all media.” However, it is true that some aspects of media monitoring require a different perspective when talking about social media and gathering intelligence.

Do you know what’s been said about you, and where?

In a previous blog post I advocated how audience segmentation (the process of dividing a broad target audience into more specific subgroups) is key to effective communication output (the way we communicate).

When I was asked to prepare a presentation on social media monitoring to gather intelligence I realized how this also applies to communication input (the way we gather information to then produce communication output).

Knowing where people are talking about you and your activities is crucial. We’re currently in an era of information overload and learning how to listen and extract the information which is useful for our communication strategy is not an easy task.

We tend to think that effective monitoring is about being techy or using the most advanced tools or the most elaborate algorithms. At the social media team in the European Commission we are often asked “How can I find influencers on topic X or Y” or “what tools can tell me exactly who to follow on a particular topic.” I’m afraid the answer is: there is no magical tool. Tools will help ease your workload but you should not forget the so-called “human touch.” No matter what monitoring platform you are using or monitoring project you’re setting up, you will always need some manual background research work.

Choose the appropriate monitoring technique

We can distinguish different types of monitoring activities on social media. These are mainly based on:

  • The amount of information that needs to be processed.
  • The duration of the event/topic at stake.

Roughly I could identify:

  • Continuous monitoring
  • One-off monitoring
  • Short-term project-based monitoring
  • Long-term project-based monitoring

Continuous monitoring

“Taking the temperature” of the social media interactions and shared content in relation to your activities is very important. Whether you do that through a corporate monitoring tool or via different platforms, every-day monitoring allows you to be reactive and keep close to the action. It is by monitoring the trends, the data and volumes of information on a daily basis that you will be able to understand when values are unusual (unusually high or unusually low) and to promptly react when needed.

One-off monitoring

This usually refers to monitoring activities which are done una tantum. They generally end with prompt reports and are used to assess the performance of specific activities. They are good to evaluate events such as conferences, debates, press briefings, campaigns etc…Was the event successful? If not, why? Can we do something to counterbalance? This type of monitoring should be used to answer these questions.

Short-term project-based monitoring

Short-term project-based monitoring can be set-up when a particular “opportunity window” opens (alteration of trend and detection of unusual values). For instance, if you are continuously monitoring discussions on social media about “finance” you will be able to notice when significant amounts of discussions suddenly start revolving around related topics like legislation, transactions fees or regulation. If any such topics is of particular concern for you, it would be interesting to follow a procedure similar to what you can see below.

Social_media_monitoring

1. After identifying the issue (i.e. huge concern on social media about upcoming financial regulation) you should measure how far the issue has expanded on social media. This can be done by measuring reach, engagement, shares and retweets, likes etc…

2. Further ad hoc monitoring will allow you to identify influencers and to be able to understand the sentiment around the topic (positive, negative, neutral)

3. After that it is recommended to make a decision on how to engage on the topic with the right stakeholders and suggest a publishing/output or rebuttal strategy.

4. Once this is done, it is necessary to reassess the situation and report it back to the people in charge who will verify if the issue is over or continues.

5. If the issue continues, go back to step 1

If you make step 5 it means that your short-term project-based monitoring becomes long-term.

Long-term monitoring project

These are monitoring projects that are on-going and for which you cannot foresee an exact end date. It’s good to keep an eye on these projects regularly on long intervals or when timely events may lead to values alteration.

Of course there are cases that require the implementation of monitoring projects that go beyond what we have presented here. Nevertheless, whatever monitoring activity you think of setting up, it is important to consider:

  • Consistency

Stick to consistent measurement and reporting techniques. This is key to providing effective benchmarking.

  • Sustainability

Organise your monitoring activities according to the resources you have at your disposal. Although it is very important to monitor your presence on social media, it also requires considerable resource investment. Try to find a sustainable balance between your workload and time spent on social media monitoring.

  • Essentiality

With the help of social media monitoring tools, either expensive custom solutions or free online platforms, you will be able to gather enormous amounts of information. Think about who you are reporting this to and stick to what really matters. Information overload is your worst enemy.

Should Instagram maintain its original engagement model?


I have been looking for a third party software in order to manager an Instagram account and plan some posts beforehand. I thought it would be easy to find but actually, apart from some apps like Instarepost or similar, there isn’t much on the market to help community management on Instagram. I contacted the company I work with to do social media monitoring and they send me an interesting reply:

At this time, uploading via the Instagram API is not possible. We got in touch with them to ask whether this would change, but we received the following reply:

“Instagram is about your life on the go – we hope to encourage photos from within the app. However, in the future we may give whitelist access to individual apps on a case by case basis. We want to fight spam & low quality photos. Once we allow uploading from other sources, it’s harder to control what comes into the Instagram ecosystem. All this being said, we’re working on ways to ensure users have a consistent and high-quality experience on our platform.”

I find it very interesting to see how Instagram sticks to their original business model without giving in to the desktop/laptop management temptation. This was for instance a decision Vine went for but it made them lose some of their uniqueness. Vine used to be a spontaneous app where really creative people would experiment and challenge their abilities within the pretty strict limitations of the app. That’s what made Vines very unique. Since they allowed uploads of basically any six seconds videos, they did make it easier for the users to be present in the Vine community but they completely killed their original engagement model. I still believe that making any six second video doesn’t mean making a Vine. But this is what almost the entire Vine community has become.

From what I read on Uplifted, Instagram are taking this very seriously. In Instagram’s continued quest to remain an exclusively mobile app, they are now penalizing users of third-party apps, such as Gramblr.  Gramblr still works great for posting pre-edited photos, but with a catch.  Instagram is now disabling hashtags on accounts that have used Gramblr in the past, sometimes even for just one photo. Businesses and individuals who wish to accumulate followers should stick to posting strictly from the sanctioned instagram app.

Latergram might just be the next big thing in social media management.  The app, which bills itself as the way to “schedule and manage your Instagram posts” promises to do just that and more. Still in beta version.

Have another alternative? I’d love to know!

Time for some social media spring cleaning


It is in the job description of all Community Managers to try as many digital and social platforms as possible. Mainly for two reasons:

  • Know what’s on the market
  • You never know at an early stage, which platform is going to fly

This winter has been unseasonably warm in Italy (where I spent my Christmas) so I thought I could aniticipate my spring cleaning. It is time to rationalize and put aside some of the platforms, blogs, newsletters I’m not really following and I lost interest in.

First thing first, I needed to clean up my Twitter followership. I like making connections and building communities. That is actually a significant part of my job. Nevertheless, for my personal network I realized I needed to massively rationalize the information (over)load I receive everyday. Mainly, this information comes from Twitter. To do that I used the free version of ManageFlitter which helped me greatly. There’s still some clean-up to do but my Twitter feed is now way more pleasant and manageable that it used to be and my engagement rate got higher straightaway. Simply, I now manage to follow those accounts that really matter (to me).

Then, it was time to get rid of some social media platforms I wasn’t using anymore or didn’t serve my professional needs. I’m not writing to discredit these companies but just to present my personal experience on a topic common among many communication professionals.

  • Xing – Xing experienced a bit of a hype between 2007-2009 but the growth of LinkedIn from 2010 onwards almost killed this German based social network, that managed to survive by creating their own niche. Xing is a platform for enabling a small-world network for professionals. By displaying how each member is connected to any other member, it visualizes the small-world phenomenon. Like LinkedIn, basic membership is free but many core functions can only be accessed by the premium members. I believe it is still useful in those niche environments and countries (mainly German speaking) where the platform developed. About 76% of all pageviews come from Germany, 90% from the D-A-CH area, Germany, Austria and Switzerland.[7]
  • PearlTrees – Perhaps it’s my fault. I was a Pearltrees early joiner but I never manage to get their USP. Pearltrees refers to itself as “a place for your interests.” Functionally the product is a visual and collaborative curation tool that allows users to organize, explore and share any URL they find online as well as to upload personal photos, files and notes. If this platform has potentials, I didn’t get it. Sorry.
  • Hi 5 – It doesn’t make much sense to have a Hi 5 account if you don’t live in Nepal, Mongolia, Thailand, Romania, Jamaica, Central Africa, Portugal or Latin America. I used it for some time when I travelled often to Portugal.
  • Most Social Media Marketing Newsletters – Social media  marketing (especially US-based) is becoming so obsolete. I can’t even stand witnessing the proliferation of self-appointed social media gurus writing useless guidebooks and charging 1.000s of $ a day for trainings on how to open a Facebook page. I think Europe is maintaining more an “all-comms” approach rather than focussing exclusively on SMM. I was happy to unsubscribe from useless newsletters and I will now stick to people with interesting and practical insights. On the issue of EU affairs newsletters, you can share your opinion on Kosmopolito‘s blogpost What is your favourite EU affairs newsletter

Which social networks have you tried and dumped?

Share it in the comments below.

Great meeting the digital leaders from the EU Commission Representations

The newly appointed Digital Leaders in the Representations offices of the European Commission in the Member States came to Brussels for training in early December. This presented a wonderful opportunity to meet colleagues from the Representations and to explore the work of the Digital Leaders. Appointing specialists in the field of digital communication and social media is a very important step to coordinate communication efforts between the main seat of the European Commission in Brussels and understand and deal with national and local issues in the all European Union. The Representations play a major role implementing one of the goal of EU institutional communication which is speking with one voice while being united in diversity. It was a great day and hopefully an experience to repeat.

To know more about what the Representations are already doing on social media, have a look at Representations’ Facebook and Twitter lists

Twiplomacy is the Bible of social media professionals in international organizations


The Twiplomacy report is par excellence the guide book to the use of institutional tweeting or, as they better put it, it is an annual global study looking at the use of Twitter by heads of state and government and ministers of foreign affairs.

While some heads of state and government continue to amass large followings, foreign ministers have established a virtual diplomatic network by following each other on the social media platform. Here is the executive summary from this great work put up by Matthias LĂĽfkens and Marek Zaremba-Pike together at Burston Marsteller. I had the pleasure to meet Matthias and Marek at their presentation of the report at BM’s offices in Brussels last July (See video below and my short intervention at 40:57)

For many diplomats Twitter has become a powerful channel for digital diplomacy and 21st century statecraft and not all Twitter exchanges are diplomatic, real world differences are spilling over reflected on Twitter and sometimes end up in hashtag wars.

“I am a firm believer in the power of technology and social media to communicate with people across the world,” India’s new Prime Minister Narendra Modi wrote in his inaugural message on his new website. Within weeks of his election in May 2014, the @NarendraModi account has moved into the top four most followed Twitter accounts of world leaders with close to five million followers.

More than half of the world’s foreign ministers and their institutions are active on the social networking site. Twitter has become an indispensable diplomatic networking and communication tool. As Finnish Prime Minister @AlexStubb wrote in a tweet in March 2014: “Most people who criticize Twitter are often not on it. I love this place. Best source of info. Great way to stay tuned and communicate.”

As of 25 June 2014, the vast majority (83 percent) of the 193 UN member countries have a presence on Twitter. More than two-thirds (68 percent) of all heads of state and heads of government have personal accounts on the social network.

Most Followed World Leaders

Since his election in late May 2014, India’s new Prime Minister @NarendraModi has skyrocketed into fourth place, surpassing the the @WhiteHouse on 25 June 2014 and dropping Turkey’s President Abdullah Gül (@cbabdullahgul) and Prime Minister Recep Tayyip Erdoğan (@RT_Erdogan) into sixth and seventh place with more than 4 million followers each.

Modi still has a ways to go to best U.S. President @BarackObama, who tops the world-leader list with a colossal 43.7 million followers, with Pope Francis @Pontifex) with 14 million followers on his nine different language accounts and Indonesia’s President Susilo Bambang Yudhoyono @SBYudhoyono, who has more than five million followers and surpassed President Obama’s official administration account @WhiteHouse on 13 February 2014.

In Latin America Cristina Fernández de Kirchner, the President of Argentina @CFKArgentina is slightly ahead of Colombia’s President @JuanManSantos with 2,894,864 and 2,885,752 followers respectively. Mexico’s President Enrique Peña Nieto @EPN, Brazil’s Dilma Rousseff @dilmabr and Venezuela’s @NicolasMaduro complete the Latin American top five, with more than two million followers each.

Kenya’s Uhuru Kenyatta @UKenyatta is Africa’s most followed president with 457,307 followers, ahead of Rwanda’s @PaulKagame (407,515

followers) and South Africa’s Jacob Zuma (@SAPresident) (325,876 followers).

Turkey’s @Ahmet_Davutoglu is the most followed foreign minister with 1,511,772 followers, ahead of India’s @SushmaSwaraj (1,274,704 followers) and the Foreign Minister of the United Arab Emirates @ABZayed (1,201,364 followers) Continue reading “Twiplomacy is the Bible of social media professionals in international organizations”

Screening Twitter privacy policy


Twitter is now officially sending out emails covering its new privacy policy and terms of service, mainly updating its policy to buy merchandise. The email states Twitter has updated its Terms of Service and Privacy Policy to reflect new features they are testing (starting in the U.S.) to allow users to buy merchandise from some of the most popular names on Twitter, without leaving the Twitter experience. Its Terms of Service update now introduces the terms covering use of its commerce offerings. The new terms also describe Twitter users relationship with merchandise sellers, including their responsibility for order fulfilment, shipping and returns.

The email continues to read: And since you’ll need to provide certain information to make a purchase, such as a credit card number and shipping address, the Privacy Policy update includes new sections on that information. You’ll also see provisions relating to commerce services that we’ll be testing in the future, like special offers you can redeem at select stores using your credit card. Twitter is also updating the Privacy Policy to clarify how other parts of our services work, including: That we may request additional account information to help us prevent spam, fraud or abuse. As well as the broad audiences that receive public user profile information and public Tweets, including search engines, developers and publishers. The types of non-private or non-personal information that is shared with others, including reports to advertisers about the performance of their advertising campaigns.

How Twitter collects certain types of information, including location information (such as through IP address or nearby access points), and information when you install another application through Twitter. Twitter may share data with our corporate affiliates consistent with our respective privacy policies, for example, if you use your Twitter credentials to login to Vine, its short looping video service, or to provide better ads through MoPub, Twitter mobile-focused advertising exchange. (Source Online Social Media Net)

What I can see from their Private Policy is that Twitter basically retains the right to use any information on users’ behaviour even from third parties tools (exactly like Google and Facebook). I suppose this is something we already knew. However it is interesting to have a read through the full policy document. Below I highlighted what Twitter retains (in orange), how they use that information (in blue), how they retrieve it (in green).

One difference with Facebook is that their default settings are almost always to make the information a user provides public for as long as they do not delete it from Twitter, but they generally give you settings to make the information more private if you want.

Twitter instantly connects people everywhere to what’s most meaningful to them. Any registered user can send a Tweet, which is a message of 140 characters or less that is public by default and can include other content like photos, videos, and links to other websites.

This Privacy Policy describes how and when Twitter collects, uses and shares your information when you use our Services. Twitter receives your information through our various websites, SMS, APIs, email notifications, applications, buttons, widgets, ads, and commerce services (the “Services” or “Twitter“) and from our partners and other third parties. For example, you send us information when you use Twitter from our website, post or receive Tweets via SMS, or access Twitter from an application such as Twitter for Mac, Twitter for Android or TweetDeck. When using any of our Services you consent to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described in this Privacy Policy. Irrespective of which country you reside in or supply information from, you authorize Twitter to use your information in the United States and any other country where Twitter operates.

If you have any questions or comments about this Privacy Policy, please contact privacy@twitter.com or here.

Information Collection and Use

Basic Account Information: When you create or reconfigure a Twitter account, you provide some personal information, such as your name, username, password, and email address. In some cases, you may be required to provide your phone number, for example, to use Twitter via SMS or to help us prevent spam, fraud, or abuse. Your name and username are listed publicly on our Services, including on your profile page and in search results. Some Services, such as search and public user profiles, do not require registration.

Additional Information: You may provide us with profile information to make public, such as a short biography, your location, your website, or a picture. You may provide information to customize your account, such as a cell phone number for the delivery of SMS messages. We may use your contact information to send you information about our Services or to market to you. You may use your account settings to unsubscribe from notifications from Twitter. You may also unsubscribe by following the instructions contained within the notification or the instructions on our website. We may use your contact information to help others find your Twitter account, including through third-party services and client applications.Your privacy settings control whether others can find you by your email address or cell phone number. You may choose to upload your address book so that we can help you find Twitter users you know or help other Twitter users find you. We may later make suggestions to you and other users on Twitter based on imported address book contacts. You can delete your imported address book contacts from Twitter at any time. If you email us, we may keep your message, email address and contact information to respond to your request. If you connect your Twitter account to your account on another service in order to cross-post between Twitter and that service, the other service may send us your registration or profile information on that service and other information that you authorize. This information enables cross-posting, helps us improve the Services, and is deleted from Twitter within a few weeks of your disconnecting from Twitter your account on the other service. Learn more here. Providing the additional information described in this section is entirely optional. Continue reading “Screening Twitter privacy policy”

What we learned from #Talkdigital


By @marcoRecorder and @CommunalSpoon

Between May and June 2014 we hosted #Talkdigital: a writing competition which gave us the opportunity to listen to our followers, fans and website-users. We wanted to hear from people who connect online with the Institutions. What do they think of how the EU communicates digitally? What changes would be most welcomed?

Run by the European Commission’s Social Media team, the initiative, which received 50 entries, provided us some really valuable insights that we will seek to include in all future communication activities.

We would like to share some of these insights with you…

LISTEN, RESPOND, ENGAGE

Engagement and reliability are golden on social media. Since the establishment of our social media presence we have been trying to be responsive to our followers and fans, to do our best to keep providing them with useful and practical information.

Social media engagement should not be a passive experience. Instead of waiting on your followers and your community reach out to you, proactive engagement can really make a difference in community management. This requires more resources than passive listening but the benefits far outweigh the costs.

The #TalkDigital winning entry suggests that EU institutions set-up a “permanent digital helpdesk service for the EU”; a sort of customer service-like approach to citizens’ questions, following the example of companies such as @DB_Bahn, @eurostar or @talktalkcare on Twitter. Even though the EU already provides a similar service via the Europe Direct Information Centers, we understand that the world of digital institutional communication is increasingly moving towards real-time digital reliability. The idea of moving such services towards a more digitalized dimension certainly fits the way communication is evolving.

Continue reading “What we learned from #Talkdigital”

Some always useful social media stats


I have been doing some research into the European and worldwide use of some social media and I thought it would be good to share these small research. Almost all sources should be listed below. Don’t hesitate to contact me if you see anything missing. Crowd-sourcing and feedback is always appreciated. I thank Pablo Perez for his cooperation on this.

Social Media generic stats

  • 155.800 active social network users in Europe: This is like the full capacity of 1000 Camp Nou+ 1000 Wembley Stadiums+500 Croke Park+500 Stade de France and…250 Giusseppe Meazza’s OR 2million more than the entire population of Europe at the beginning of the 20th century (year 1900-291 millions)
  • 798.000 active social media users in Europe accessing social media on mobile devices – More than the population of  Austria +Belgium +Bulgaria +Croatia + Cyprus +Czech Republic +Denmark +Estonia +Finland +Greece +Hungary +Ireland +Latvia +Lithuania +Luxembourg +Malta +Netherlands +Poland +Portugal +Romania +Slovakia +Slovenia +Sweden =189 millions
  • 1.025.340.015 active mobile subscriptions
  • 39% of people living in FR, UK and Benelux use mobile social
  • 40% of the European population uses social media (56% in the EU)Active social usersSocial media penetration

See more in the report from We Are Social

Worldwide

  • 72% of all internet users are now active on social media
  • 18-29 year olds have an 89% usage
  • The 30-49 bracket sits at 72%
  • 60 percent of 50 to 60 year olds are active on social media

Continue reading “Some always useful social media stats”