Some always useful social media stats

I have been doing some research into the European and worldwide use of some social media and I thought it would be good to share these small research. Almost all sources should be listed below. Don’t hesitate to contact me if you see anything missing. Crowd-sourcing and feedback is always appreciated. I thank Pablo Perez for his cooperation on this.

Social Media generic stats

  • 155.800 active social network users in Europe: This is like the full capacity of 1000 Camp Nou+ 1000 Wembley Stadiums+500 Croke Park+500 Stade de France and…250 Giusseppe Meazza’s OR 2million more than the entire population of Europe at the beginning of the 20th century (year 1900-291 millions)
  • 798.000 active social media users in Europe accessing social media on mobile devices – More than the population of  Austria +Belgium +Bulgaria +Croatia + Cyprus +Czech Republic +Denmark +Estonia +Finland +Greece +Hungary +Ireland +Latvia +Lithuania +Luxembourg +Malta +Netherlands +Poland +Portugal +Romania +Slovakia +Slovenia +Sweden =189 millions
  • 1.025.340.015 active mobile subscriptions
  • 39% of people living in FR, UK and Benelux use mobile social
  • 40% of the European population uses social media (56% in the EU)Active social usersSocial media penetration

See more in the report from We Are Social


  • 72% of all internet users are now active on social media
  • 18-29 year olds have an 89% usage
  • The 30-49 bracket sits at 72%
  • 60 percent of 50 to 60 year olds are active on social media

Read more at Jeff Bullas’ blogTime spent on social media



  • 80% of World Leaders use Twitter
  • Twitter has 271million active users (about 1 billion total registered users)
  • 45% of Twitter users are between the age of 18 and 29
  • Twitter will hit nearly 400m users by 2018
  • 81% of millennial Twitter users, check Twitter at least once a day
  • In the spring of 2014 there have been 173 billion Twitter timeline views
  • An average user spends 170 minutes on Twitter per month
  • During normal daily activity -750 tweets per secondTwitter


  • 300 million users
  • LinkedIn has 187 million monthly unique visitors
  • LinkedIn has users in 200 million countries/territories
  • 40% of its users check LinkedIn daily
  • 30 Million LinkedIn users are recent graduates
  • European Commission is the 3rd international organisation in number of followers worldwide


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