Some always useful social media stats

@marcoRecorder
I have been doing some research into the European and worldwide use of some social media and I thought it would be good to share these small research. Almost all sources should be listed below. Don’t hesitate to contact me if you see anything missing. Crowd-sourcing and feedback is always appreciated. I thank Pablo Perez for his cooperation on this.

Social Media generic stats

• 155.800 active social network users in Europe: This is like the full capacity of 1000 Camp Nou+ 1000 Wembley Stadiums+500 Croke Park+500 Stade de France and…250 Giusseppe Meazza’s OR 2million more than the entire population of Europe at the beginning of the 20^th century (year 1900-291 millions)
• 798.000 active social media users in Europe accessing social media on mobile devices – More than the population of  Austria +Belgium +Bulgaria +Croatia + Cyprus +Czech Republic +Denmark +Estonia +Finland +Greece +Hungary +Ireland +Latvia +Lithuania +Luxembourg +Malta +Netherlands +Poland +Portugal +Romania +Slovakia +Slovenia +Sweden =189 millions
• 1.025.340.015 active mobile subscriptions
• 39% of people living in FR, UK and Benelux use mobile social
• 40% of the European population uses social media (56% in the EU)

See more in the report from We Are Social

Worldwide

• 72% of all internet users are now active on social media
• 18-29 year olds have an 89% usage
• The 30-49 bracket sits at 72%
• 60 percent of 50 to 60 year olds are active on social media

Read more at Jeff Bullas’ blog

Facebook

• Facebook now has 1.07 billion monthly active mobile users http://wp.me/p1vfs3-4kw
• Facebook had 1.23 billion monthly active users http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
• Daily 829 millions active users daily

• 206 millions active users daily in Europe
• 24 millions in the UK
• Facebook now has 654 million daily active mobile users http://wp.me/p1vfs3-4kw
• Facebook now has 399 million monthly active mobile-only users http://wp.me/p1vfs3-4kw
• 30% of Facebook users login ONLY from a mobile device http://wp.me/p1vfs3-4kw
• Facebook is responsible for 60% of all mobile social sharing http://wp.me/p1vfs3-2GK
• 45% of all social logins are with Facebook http://wp.me/p1vfs3-2GK
• In FR, UK and Benelux there are 80.894.000 active Facebook users; That is 50% of the entire population of these countries.
• Facebook is ageing. 45% of Internet users aged 65+ use Facebook. http://oursocialtimes.com/10-useful-social-networking-statistics-for-2014/
• English, Spanish, Portuguese and French are the most used language on Facebook

Twitter

• 80% of World Leaders use Twitter
• Twitter has 271million active users (about 1 billion total registered users)
• 45% of Twitter users are between the age of 18 and 29
• Twitter will hit nearly 400m users by 2018
• 81% of millennial Twitter users, check Twitter at least once a day
• In the spring of 2014 there have been 173 billion Twitter timeline views
• An average user spends 170 minutes on Twitter per month
• During normal daily activity -750 tweets per second

Linkedin

• 300 million users
• LinkedIn has 187 million monthly unique visitors http://goo.gl/y9IDp
• LinkedIn has users in 200 million countries/territories http://goo.gl/UW9XH
• 40% of its users check LinkedIn daily http://goo.gl/UW9XH
• 30 Million LinkedIn users are recent graduates
• European Commission is the 3^rd international organisation in number of followers worldwide

YouTube

• YouTube has 1 billion users http://wp.me/p1vfs3-4lD
• 4 billion YouTube videos are watched daily http://goo.gl/jTypi
• 6 billion hours of YouTube videos are watched monthly http://goo.gl/jTypi – more than 500 years of Youtube videos are watched every day
• 72 hours of video are uploaded to YouTube every minute http://goo.gl/jTypi
• 1 billion YouTube videos are viewed on a mobile device each day! http://goo.gl/jTypi
• YouTube sees 19.1 million monthly unique visitors from the UK http://goo.gl/jTypi

Google Plus

• Google+ has 20 million monthly unique mobile users http://goo.gl/jTypi
• Google+: 540 Million monthly active users  https://plus.google.com/s/google%2B%20active%20users – Almost 100 times the average number of live births per year in the EU-
• The European Commission has over 1.000.000 followers on Google Plus
• There are now over 1 billion  with Google+ enabled accounts
• It has reached 359 million monthly active users
• Google+ is growing at 33% per annum.
• The 45 to 54 year old bracket  increased its usage on Google+ by 56% since 2012
  http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#HZJIfIeo1lFeQ55u.99