social media – Page 2 – MARCO RICORDA

An awesome day the Social Media Trends Summit

Posted on April 6, 2015November 12, 2015 by marcoRecorder in Communication projects, Social media, Strategic and corporate communication

It was a fantastic day at the EUROVISION Social Media Trends Summit in London. I really had great fun but, most importantly, I had the chance to meet some incredible communication professionals and at the same time promote what the European Union will do at Expo Milan 2015. I'll write about my presentation in a … Continue reading An awesome day the Social Media Trends Summit →

7 reasons to follow the EU at Expo

Posted on March 13, 2015March 18, 2015 by marcoRecorder in Communication projects, Expo 2015, Social media

Expo Milan 2015 will be the first real "social media World Expo." Even though Shanghai 2010 did display a touch of social networks within their outreach efforts, Expo Milan invests and relies massively on social media. The goal of this intense use of social networks and digital connections is manyfold. Not only is this strategy … Continue reading 7 reasons to follow the EU at Expo →

Open your ears: social media monitoring is not all about being techy

Posted on March 4, 2015November 12, 2015 by marcoRecorder in Social media, Strategic and corporate communication

Open your ears It is a common misperception to think of social media as different from traditional media. I believe that the more communication technologies evolve the more we must learn to see social media as part of "all media." However, it is true that some aspects of media monitoring require a different perspective when … Continue reading Open your ears: social media monitoring is not all about being techy →

Should Instagram maintain its original engagement model?

Posted on January 26, 2015February 10, 2015 by marcoRecorder in Social media, Strategic and corporate communication

@marcoRecorder I have been looking for a third party software in order to manager an Instagram account and plan some posts beforehand. I thought it would be easy to find but actually, apart from some apps like Instarepost or similar, there isn't much on the market to help community management on Instagram. I contacted the … Continue reading Should Instagram maintain its original engagement model? →

Great meeting the digital leaders from the EU Commission Representations

Posted on December 13, 2014 by marcoRecorder in Social media, Strategic and corporate communication

The newly appointed Digital Leaders in the Representations offices of the European Commission in the Member States came to Brussels for training in early December. This presented a wonderful opportunity to meet colleagues from the Representations and to explore the work of the Digital Leaders. Appointing specialists in the field of digital communication and social … Continue reading Great meeting the digital leaders from the EU Commission Representations →

Twiplomacy is the Bible of social media professionals in international organizations

Posted on September 17, 2014September 17, 2014 by marcoRecorder in Brussels, Social media, Strategic and corporate communication

@marcoRecorder The Twiplomacy report is par excellence the guide book to the use of institutional tweeting or, as they better put it, it is an annual global study looking at the use of Twitter by heads of state and government and ministers of foreign affairs. While some heads of state and government continue to amass … Continue reading Twiplomacy is the Bible of social media professionals in international organizations →