Follow @marcoRecorder One of the best pieces of advice I have been given in my career in communication and PR was fair and square: "When talking about complicated research you have to keep it simple stupid". This double S adjective (Simple-Stupid) is absolutely the best way to express how a communication strategist must be while … Continue reading Keep it simple stupid: the double S paradigm in communicating research
Category: Strategic and corporate communication
Easy reading is damn hard writing
Follow @marcoRecorder Easy reading is damn hard writing. Nathaniel Hawthorne Editing is the toughest part of content creation. You can come up with the idea quickly, brainstorm all thoughts about it and pile up all things you could lay out quite frenziedly. The real skills of writing are about making your content readable, digestible and … Continue reading Easy reading is damn hard writing
Our digital future is about enabling better productivity and decisions making to enjoy a better quality of life
Follow @marcoRecorder “Our digital future is about enabling better productivity and decisions making to enjoy a better quality of life.” I often hear that social media and digitalization are ruining our lives and worsening the quality of human interactions. I think there's a semantic issue here. Social media is not ruining anything, what can be … Continue reading Our digital future is about enabling better productivity and decisions making to enjoy a better quality of life
@STIB_Fail: born to be bashing
Follow @marcoRecorder "Brussels is the most congested city in the world" says a recent report from Forbes. Even though Forbes' analysis only actually considers Europe and North America, thinking that the capital of the European Union doesn't offer adequate solutions for the life of drivers is pretty disappointing. Cities that have to deal with congestion … Continue reading @STIB_Fail: born to be bashing
People’s obsession with followers and fllwrs
Follow @marcoRecorder Fllwrs is an app that's been around since 2011. The app checks for changes in your Twitter followers over time and it records followers that have been added or lost. The funny thing about this app's users is that, especially at the beginning, many of them forgot to untick the option not to … Continue reading People’s obsession with followers and fllwrs
European Commission seeks “Capital of Innovation”
Follow @marcoRecorder From a press release of the European Commission The European Commission has yesterday started the search for the first European Capital of Innovation, or iCapital. The prize will reward the city which is building the best “innovation ecosystem”, connecting citizens, public organisations, academia, and business. Given that 68% of the EU population now … Continue reading European Commission seeks “Capital of Innovation”
Help internet-driven economic growth transform the lives of millions: the start-up manifesto
Follow @marcoRecorder Yesterday, I came across this great initiative started by the European Commission. I am republishing their idea and I invite you to sign this manifesto. Find more info at http://startupmanifesto.eu/ Economic conditions in Europe remain hugely challenging with the European Commission forecasting that euro-zone GDP is set to shrink by 0.4% this year. … Continue reading Help internet-driven economic growth transform the lives of millions: the start-up manifesto
Solidarity goes social: a praise to Synthesio
Follow @marcoRecorder Salesforce Marking Cloud has confirmed it is cutting another 200 jobs, after the social media monitoring company shed more than 100 jobs last fall. A Salesforce spokesperson said in an email statement the job losses follow a recent acquisition of another company. "Combining ExactTarget with our existing Marketing Cloud provides synergy, and we … Continue reading Solidarity goes social: a praise to Synthesio
Bill Gates’ missed prediction on printed paper
Follow @marcoRecorder In 2000 Bill Gates foresaw that printed paper would disappear by 2007. As we all know, this turned out to be a reckless forecast. Even though digitalization and the actual number of computers (including desktops and laptops) has grown by 1000% since then, even though we have witnessed the advent of e-mails, chats, … Continue reading Bill Gates’ missed prediction on printed paper
What’s behind Zuckenberg’s philanthropy?
Follow @marcoRecorder Facebook co-founder and CEO Mark Zuckerberg wants to connect five billion more people to the Internet. This is his announcement on 19th August for the formation of Internet.org a partnership with some of the biggest players in the smartphone space, to bring internet connectivity to poor people in the developing world who can't afford … Continue reading What’s behind Zuckenberg’s philanthropy?
MARCO RICORDA 