“Our digital future is about enabling better productivity and decisions making to enjoy a better quality of life.”

I often hear that social media and digitalization are ruining our lives and worsening the quality of human interactions.


I think there’s a semantic issue here. Social media is not ruining anything, what can be said is that there is significant misuse of social media.

The quote above from social media expert @yacinebaroudi perfectly summarizes, what actually digitalization means for comms professionals and strategist.

Social media is not the goal but means. The means to use our global communication


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