Follow @marcoRecorder When I was a kid, my music teacher was always stressing the importance of silence. "Knowing when to stop the music is as important as to know when to play the music." Years later, I understand how this also well applies to strategic communication. The famous quote from Pythagoras "Be silent, or say … Continue reading Be silent, or say something better than silence
Category: Strategic and corporate communication
Frank recommendations
Follow @marcoRecorder Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies. ― Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media
To thank or not thank (for the follow) shouldn’t be a dilemma
Follow @marcoRecorder Thanking for the follow is a quite common practice especially among consultants, communication experts or people working in public relations. Still, I find it hard to see the added value in "thanking for the follow." Let's break it down: PROS You display engagement with your audience. You acknowledge and digitally "reward" your new … Continue reading To thank or not thank (for the follow) shouldn’t be a dilemma
QWANTity or quality: what’s qwant all about?
Follow @marcoRecorder Qwant is a search engine launched by a French-owned and managed start-up. You enter your search query and Qwant provides results based on web pages, news, videos, images and also social networks. Below the search bar you will also find trending topics of the day. Although, I haven't managed to discover what this … Continue reading QWANTity or quality: what’s qwant all about?
A few lessons from #Europcom 2013
Follow @marcoRecorder I only managed to attend one panel at this year’s Europcom. I really like this event. The topics are always very interesting and the participants' level of expertise is always quite high. I noticed that comms2point0, a regular invitee to this event, made a very good and comprehensive summary of both day one … Continue reading A few lessons from #Europcom 2013
You want to get retweets? use images
Follow @marcoRecorder Are you looking for retweets? Than add a picture to your tweets. Social media expert from HubSpot Dan Zarrella has carried out a study based on over 400.00 tweets which proves that tweets with pics have twice the chances to attracts tweeps' attention and get retweeted. Be careful though, the study also points … Continue reading You want to get retweets? use images
Is labelling yourself a “Twitterer” an excuse not to have a blog?
Follow @marcoRecorder Today I feel like asking you readers what you think about this. I see more and more people labelling themselves as "twitterers" or "twitteratis", meaning a sort of "Twitter bloggers" or "bloggers using only Twitter." On a related matter, there have been lately loads of debates about blogging and using Google Plus as … Continue reading Is labelling yourself a “Twitterer” an excuse not to have a blog?
Is Storify still useful?
Follow @marcoRecorder This is a genuine and honest question. Since tweets are embeddable, what is the point anymore of making Storifies? On 9th September 2013 Storify has been acquired by Livefyre. For those who don't know, Storify is a social media curation site which allows users to cull posts, such places as Twitter, Facebook and … Continue reading Is Storify still useful?
Some insights from the International Communication Summit in Brussels
Follow @marcoRecorder How is it possible to distinguish and understand the values of European citizenship? How should civil society and institutions move in order to define new models for dialogue, values and services? How is it possible to make decisions, when faced with an ever wider and undifferentiated dissemination of content that contrast with the … Continue reading Some insights from the International Communication Summit in Brussels
The social media generation gap…
Follow @marcoRecorder I was deeply inspired by yesterday's tweet by EU Commissioner Neelie Kroes. Digital education - but who's teaching who? pic.twitter.com/Ypb8oKgp1z #OpenupEd — Neelie Kroes (@NeelieKroesEU) September 25, 2013 Not only institutions should use social media to engage with young people but they should encourage older people to learn how to engage on social … Continue reading The social media generation gap…
MARCO RICORDA 