EXPENSIVE OR CHEAP CONSULTING? Let's talk about it... Lately I'm getting a lot of requests via Instagram to provide some advice and consultation on fitness. How can I lose weight? What should I eat? What supplements should I take? And so on... This is pretty flattering but no matter how many of such requests I … Continue reading In fitness and communication don’t pay peanuts to get monkeys
Category: Social media
My corner of “People of Expo”
I was very happy to be included in the People of Expo project. MARCO // community manager commissione europea // Bruxelles community manager Padiglione UE Qui in Expo gestisco la presenza digitale del nostro padiglione; questo non significa semplicemente fare del broadcast di informazioni ma significa cercare sia di attrarre i visitatori verso il nostro … Continue reading My corner of “People of Expo”
Thank you “or not” for the follow
Lately I get more and more "Thank you for following me" direct messages on Twitter. Thanking for the follow is a quite common practice especially among consultants, communication experts or people working in public relations. Also it might make sense for companies to automatically feed new followers on relevant information or contact details. Still, I … Continue reading Thank you “or not” for the follow
An awesome day the Social Media Trends Summit
It was a fantastic day at the EUROVISION Social Media Trends Summit in London. I really had great fun but, most importantly, I had the chance to meet some incredible communication professionals and at the same time promote what the European Union will do at Expo Milan 2015. I'll write about my presentation in a … Continue reading An awesome day the Social Media Trends Summit
7 reasons to follow the EU at Expo
Expo Milan 2015 will be the first real "social media World Expo." Even though Shanghai 2010 did display a touch of social networks within their outreach efforts, Expo Milan invests and relies massively on social media. The goal of this intense use of social networks and digital connections is manyfold. Not only is this strategy … Continue reading 7 reasons to follow the EU at Expo
Open your ears: social media monitoring is not all about being techy
Open your ears It is a common misperception to think of social media as different from traditional media. I believe that the more communication technologies evolve the more we must learn to see social media as part of "all media." However, it is true that some aspects of media monitoring require a different perspective when … Continue reading Open your ears: social media monitoring is not all about being techy
Should Instagram maintain its original engagement model?
@marcoRecorder I have been looking for a third party software in order to manager an Instagram account and plan some posts beforehand. I thought it would be easy to find but actually, apart from some apps like Instarepost or similar, there isn't much on the market to help community management on Instagram. I contacted the … Continue reading Should Instagram maintain its original engagement model?
Time for some social media spring cleaning
@marcoRecorder It is in the job description of all Community Managers to try as many digital and social platforms as possible. Mainly for two reasons: Know what's on the market You never know at an early stage, which platform is going to fly This winter has been unseasonably warm in Italy (where I spent my … Continue reading Time for some social media spring cleaning
Why Yelping matters
@marcoRecorder Yelping matters. That's right. Reviewing businesses at the local level helps both customers understand how to make sensitive choices when purchasing goods, services or meals and it mutually helps businesses improve themselves. Only those businesses that apply positive constructive critiques to their work and their investments are able to survive and develop a demanding … Continue reading Why Yelping matters
To Rotate or not to rotate? A question for the EU Council Presidency on Twitter
@marcoRecorder An intersting point has been raised by Matthias Luefkens for Europe Decides about having a rotating Twitter account for the Presidency of the Council of the EU. Considering the management of these accounts, the piece does raise some interesting point. I have left my contribution in their comments section. A problem I could already … Continue reading To Rotate or not to rotate? A question for the EU Council Presidency on Twitter
MARCO RICORDA 