Lately I get more and more “Thank you for following me” direct messages on Twitter. Thanking for the follow is a quite common practice especially among consultants, communication experts or people working in public relations. Also it might make sense for companies to automatically feed new followers on relevant information or contact details. Still, I find it hard to see the added value in “thanking for the follow”, and besides, it’s quite annoying. Let’s break this down:
- You display engagement with your audience.
- You acknowledge and digitally “reward” your new followers, giving them “social currency.”
- You look kind and friendly.
- You display FAKE engagement with your audience. Which is even worse than not saying anything.
- You look like you’re trying to sell a second-hand car.
- You’re annoying
Acknowledging your network is absolutely golden, but is automatically thanking for the follow the right way to do so?
What do you think? Let me know.