Follow @marcoRecorder When I was a kid, my music teacher was always stressing the importance of silence. "Knowing when to stop the music is as important as to know when to play the music." Years later, I understand how this also well applies to strategic communication. The famous quote from Pythagoras "Be silent, or say … Continue reading Be silent, or say something better than silence
Tag: strategic communication
Frank recommendations
Follow @marcoRecorder Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies. ― Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media
To thank or not thank (for the follow) shouldn’t be a dilemma
Follow @marcoRecorder Thanking for the follow is a quite common practice especially among consultants, communication experts or people working in public relations. Still, I find it hard to see the added value in "thanking for the follow." Let's break it down: PROS You display engagement with your audience. You acknowledge and digitally "reward" your new … Continue reading To thank or not thank (for the follow) shouldn’t be a dilemma
QWANTity or quality: what’s qwant all about?
Follow @marcoRecorder Qwant is a search engine launched by a French-owned and managed start-up. You enter your search query and Qwant provides results based on web pages, news, videos, images and also social networks. Below the search bar you will also find trending topics of the day. Although, I haven't managed to discover what this … Continue reading QWANTity or quality: what’s qwant all about?
Interview with Bad Service Belgium
Follow @marcoRecorder In a couple of posts already I have bashed Belgium's appalling services and the notorious mobility problems that afflict the city by interviewing the famous @STIB_fail Twitter account. In an effort to investigate on people's reaction about the poor Belgian service culture, I talked to another Twitter account's manager who collects all these … Continue reading Interview with Bad Service Belgium
A few lessons from #Europcom 2013
Follow @marcoRecorder I only managed to attend one panel at this year’s Europcom. I really like this event. The topics are always very interesting and the participants' level of expertise is always quite high. I noticed that comms2point0, a regular invitee to this event, made a very good and comprehensive summary of both day one … Continue reading A few lessons from #Europcom 2013
Discerning the Belgian social media sphere from the Eurobubble: mission impossible?
Follow @marcoRecorder When analyzing the social media sphere in Belgium I always find it hard to differentiate the Eurobubble from the "real" Belgian environment. Belgium has a very active and engaged online population, with users from many segments of society. In addition to politicians and journalists, many entrepreneurs, consultants and professors active on social media. … Continue reading Discerning the Belgian social media sphere from the Eurobubble: mission impossible?
The Nobel peace prize tweet that says it all…
Just for those who didn't see this, my colleague Pablo Perez flagged me this beautiful tweet @OPCW Please contact us @Nobelprize_org we are trying get through to your office. — Nobelprize_org (@Nobelprize_org) October 11, 2013 The Nobel Peace Prize 2013 has been given to the Organization for the Prohibition of Chemical Weapons (OPCW) "for its … Continue reading The Nobel peace prize tweet that says it all…
You want to get retweets? use images
Follow @marcoRecorder Are you looking for retweets? Than add a picture to your tweets. Social media expert from HubSpot Dan Zarrella has carried out a study based on over 400.00 tweets which proves that tweets with pics have twice the chances to attracts tweeps' attention and get retweeted. Be careful though, the study also points … Continue reading You want to get retweets? use images
Is labelling yourself a “Twitterer” an excuse not to have a blog?
Follow @marcoRecorder Today I feel like asking you readers what you think about this. I see more and more people labelling themselves as "twitterers" or "twitteratis", meaning a sort of "Twitter bloggers" or "bloggers using only Twitter." On a related matter, there have been lately loads of debates about blogging and using Google Plus as … Continue reading Is labelling yourself a “Twitterer” an excuse not to have a blog?
MARCO RICORDA 