When analyzing the social media sphere in Belgium I always find it hard to differentiate the Eurobubble from the “real” Belgian environment.
Belgium has a very active and engaged online population, with users from many segments of society. In addition to politicians and journalists, many entrepreneurs, consultants and professors active on social media.
“The Belgian society sphere” and the “Eurobubble sphere”. Especially when mapping social media interactions we can see how these two dimensions overlap and interact quite often.
While this creates some challenges on the monitoring/reporting side (as it is hard to distinguish and measure interactions coming from the two social media spheres) it provides opportunities to penetrate two social online dimensions at the same time.
Belgium’s linguistic division is also clearly visible on social media. While the issues on which they focus often coincide, there are almost no platforms or influencers that operate bilingually in French and Dutch. Publishing in English as a second language is very common too.
While these two dimensions may at times overlap in mapping exercises, they rarely overlap when looking at type of content which is shared and discussed. The expats community is the real engine of information and content sharing about EU-related affairs while this seems to be a minor concern for the locals.
What do you think about it? Can the two dimensions be separated or will it be like breaking an atom?