Why I proudly joined #Expottimisti

Expo Milano 2015 is a Universal Exposition with some very unique and innovative features. Not only is it an exhibition but also a process, one of active participation among a large number of players around the theme of Feeding the Planet, Energy for Life. It is sustainable, technological, thematic and focused on its visitors. Open from May 1 to October 31, 2015, the Expo will host over 130 participants. Running for 184 days, this giant exhibition site, covering one million square meters, is expected to welcome over 20 million visitors.

Expo 2015 represents a huge opportunity for Italy and for Europe to present their projects, innovation and policies to contribute to the global debate on how to feed 9 billion people by 2050. #Expottimisti is a guide book with all you need to know about Expo 2015 whether you are an individual, an association, a charitable organization or a company. It is a visually experimenting product intended to engage with the wide target audience of Expo and propose something new to the public.


The authors Giacomo BiraghiAlvise De Sanctis and Luca Ballarini say in an interview for Wired  that “there’s plenty of reasons to be optimistic about Expo and its impact starting from the record-breaking 60 self-built pavilions designed by of some of the best architects in the world.”

I joined #‎Expottimisti‬ because I believe in the immense potentials and the impact that Expo 2015 Milano will bring to Italy, Europe and the global debate on nutrition. I am very proud and excited of working in this realm and of being part of of the biggest event of 2015. I can’t wait for #‎Expo2015 to start. Have you bought your tickets yet? 🙂


Social media thematic week on food waste

Over 100 million tonnes of food are wasted annually in the EU. If nothing is done, food waste is expected to rise to about 126 million tonnes by 2020. Between 24 November and 30 November, the European Union at Expo 2015 will dedicate our social media activity to preventing food waste!

Follow them on Twitter, Facebook and Instagram to see their campaign to stop food waste!

Wasting food is not only an ethical and economic issue but it also depletes the environment of limited natural resources. All actors in the food chain have a role to play in preventing and reducing food waste, from those who produce and process foods (farmers, food manufacturers and processors) to those who make foods available for consumption (hospitality sector, retailers) and ultimately consumers themselves. The central goal of EU food safety policy is to protect both human and animal health. We cannot compromise on these standards but, in co-operation with Member States and stakeholders, are looking for every opportunity to prevent food waste and strengthen sustainability of the food system. This website provides information on EU actions to tackle food waste, communications materials to help raise awareness, a repository of good practices in food waste prevention and a food waste resources library.