Category: Strategic and corporate communication

Why Pope Francis I will need to face social media

Posted on by marcoRecorder in Strategic and corporate communication

A version of this article was also published in The Expositor The picture below is quite eloquent. The historic moment of Pope Francis I's election was commented and shared widely around all social media platforms. In fact, social media brings new challenges for a Catholic church in desperate need of innovation and rediscovery of real … Continue reading Why Pope Francis I will need to face social media →

Wordclouding the Commission’s tweets

Posted on by marcoRecorder in Strategic and corporate communication

A version of this article was originally published on Waltzing Matilda blog Writing a 140-character-long bio is challenging. Not only you have to describe who you are in such a short space, but you must also be able to communicate how you want to be perceived. Besides, once you’ve managed to squeeze all this in, … Continue reading Wordclouding the Commission’s tweets →

Football digital diplomacy: The Elsha-Messi principle

Posted on by marcoRecorder in Strategic and corporate communication

After a devastating 4-0 defeat for AC Milan yesterday night against Barcelona, an interesting story came out of the international media. It was not about the game, where the Barca tank literally run over AC Milan's bus, but about the allegations that, after the game, young AC talent Stephan El Shaarawy approached Leo Messi to … Continue reading Football digital diplomacy: The Elsha-Messi principle →

Brussels think tanks on Twitter: a performance ranking

Posted on by marcoRecorder in Brussels, Strategic and corporate communication

In 2012 there has been a visible positive trend within the engagement of Brussels-based think tanks on Twitter. Here is an attempt to assess their performances. Criteria According to European Agenda there are some 64 think tanks in Brussels. However, in this study I present findings from those participating in the next Brussels Think Tank … Continue reading Brussels think tanks on Twitter: a performance ranking →

Tweetping: uselessly beautiful (so far…)

Posted on by marcoRecorder in Strategic and corporate communication

I must thank @agarnero for showing me this. Tweetping provides a live feed of all of Twitter, graphically placed on  a world map, with stats per continent in a HUD that can be pushed down to allow for what feels like a god’s-eye view of the chatter[1]. The map itself starts getting brighter based on … Continue reading Tweetping: uselessly beautiful (so far…) →

Keep calm…and hashtag

Posted on by marcoRecorder in Strategic and corporate communication

This article was originally published in Waltzing Matilda Blog It is true. Beethoven used the # to compose his immortal music and certainly wasn’t doing so with the intention of joining a Twitter chat or to check what people were sharing in the Hapsburg Empire in the late 18th century. He also had the choice … Continue reading Keep calm…and hashtag →

Social media proliferation? Know your audience first!

Posted on by marcoRecorder in Strategic and corporate communication

This article was originally published in Waltzing Matilda Every time I come across the Wikipedia list of social networking websites, I am more and more surprised by the rapid development of social media proliferation. There are now a quarter of a million sites that call themselves social networks, up from 850 in two years. What … Continue reading Social media proliferation? Know your audience first! →

Pros and cons of internet detox

Posted on by marcoRecorder in Strategic and corporate communication

For over a week now I have been without internet connection at home due to the usual technical problem that Numericable seem never to find a solution to. It’s not the first time I go into “forced internet detox” and I often wonder about the benefits and pitfalls of being informationless. Internet detox is actually … Continue reading Pros and cons of internet detox →