La foto sottostante è piuttosto eloquente. Lo storico momento dell'elezione di Jorge Mario Bergoglio a 266esimo vescovo di Roma e Papa della Chiesa cattolica è stato commentato e condivisa largamente in tutto il mondo attraverso i social media. I social media pongono una nuova sfida ad una Chiesa cattolica che ha un bisogno disperato di … Continue reading Francesco I e la sfida dei social media
Tag: strategic communication
Pinterest analytics: are we humans or are we marketers?
Pinterest gets into the data game. The social site has launched Web Analytics to help brands and advertisers better understand what users are doing with their content. The 3-year-old company (which is the fastest website to reach 10 million unique visitors a month) has taken a cautious approach in defining its business model, in part … Continue reading Pinterest analytics: are we humans or are we marketers?
Why Pope Francis I will need to face social media
A version of this article was also published in The Expositor The picture below is quite eloquent. The historic moment of Pope Francis I's election was commented and shared widely around all social media platforms. In fact, social media brings new challenges for a Catholic church in desperate need of innovation and rediscovery of real … Continue reading Why Pope Francis I will need to face social media
Wordclouding the Commission’s tweets
A version of this article was originally published on Waltzing Matilda blog Writing a 140-character-long bio is challenging. Not only you have to describe who you are in such a short space, but you must also be able to communicate how you want to be perceived. Besides, once you’ve managed to squeeze all this in, … Continue reading Wordclouding the Commission’s tweets
Football digital diplomacy: The Elsha-Messi principle
After a devastating 4-0 defeat for AC Milan yesterday night against Barcelona, an interesting story came out of the international media. It was not about the game, where the Barca tank literally run over AC Milan's bus, but about the allegations that, after the game, young AC talent Stephan El Shaarawy approached Leo Messi to … Continue reading Football digital diplomacy: The Elsha-Messi principle
Brussels think tanks on Twitter: a performance ranking
In 2012 there has been a visible positive trend within the engagement of Brussels-based think tanks on Twitter. Here is an attempt to assess their performances. Criteria According to European Agenda there are some 64 think tanks in Brussels. However, in this study I present findings from those participating in the next Brussels Think Tank … Continue reading Brussels think tanks on Twitter: a performance ranking
Keep calm…and hashtag
This article was originally published in Waltzing Matilda Blog It is true. Beethoven used the # to compose his immortal music and certainly wasn’t doing so with the intention of joining a Twitter chat or to check what people were sharing in the Hapsburg Empire in the late 18th century. He also had the choice … Continue reading Keep calm…and hashtag
Social media proliferation? Know your audience first!
This article was originally published in Waltzing Matilda Every time I come across the Wikipedia list of social networking websites, I am more and more surprised by the rapid development of social media proliferation. There are now a quarter of a million sites that call themselves social networks, up from 850 in two years. What … Continue reading Social media proliferation? Know your audience first!
Pros and cons of internet detox
For over a week now I have been without internet connection at home due to the usual technical problem that Numericable seem never to find a solution to. It’s not the first time I go into “forced internet detox” and I often wonder about the benefits and pitfalls of being informationless. Internet detox is actually … Continue reading Pros and cons of internet detox
Think tanks and communication
On 23rdof May I attended an event in the Brussels-based foundation Madariaga entitled "Les Think Tank Européens et la crise" Apportent ils des solutions à l'UE? . Many promiment academics and managers from the most prestigious and renouned think tanks in Brussels were invited including Guntram B. Wolff, Pierre Defraigne, Benoît Lechat and Martine Royo … Continue reading Think tanks and communication
MARCO RICORDA 