I was very pleased to speak at the Club of Venice Plenary to discuss a topic that especially in the modern times of post-truth, false news and high polarization of the institutional and political debate in Europe, is of the utmost importance for communicators, analysts and all those involved in making laws that regulate and … Continue reading The dangers of an uncontrolled online veracity market
Category: Communication projects
It’s time EU communicators stand their ground
European Commission President Jean Claude Juncker said this a couple of days ago "We are not proud enough of what we've achieved. This was a continent of divisions & wars.European unity is the great luck of our continent" pic.twitter.com/XBgqg7gU3t — European Commission (@EU_Commission) February 17, 2017 This statement reflects on a problem that communicators advocating … Continue reading It’s time EU communicators stand their ground
What sports taught me about communication management
Managing a big social media campaign or event is very similar to preparing and managing a sport team. In my experience in sports and professional communication, it is impressive to notice how many similarities come up within these two different playing fields. I disagree with this article and here is why. Whether you will be curating national … Continue reading What sports taught me about communication management
My dad stepping up the LinkedIn game
My dad is one of the most IT illiterate people I know. Probably he is the worst just after my mom, who (I swear) still owns a Nokia 1112 and hasn't learned yet how to read texts. He has always been a true man of action, spending his whole life working in the constructions business … Continue reading My dad stepping up the LinkedIn game
A “more mainstream” Twitter will no longer be Twitter
@marcoRecorder Twitter is in stalemate. Not only financially, not only structurally, not only in terms of growth. Most crucially, Twitter is facing an identity crisis, meaning that CEO Jack Dorsey and its entourage don’t know who they are anymore, and so don’t the 320 million current Twitter active users. Users are bound to the Twitter … Continue reading A “more mainstream” Twitter will no longer be Twitter
Keep calm and get a communication student to therapize you
Somehow unexpectedly, at least three students (that I know of) are now in the process of writing their Master Thesis about the digital communication of the European Union pavilion at Expo Milano 2015. Why do I say unexpectedly? Because, it is a very specific project which requires a lot of research behind the scenes. But … Continue reading Keep calm and get a communication student to therapize you
The European Union at Expo wins the Euromediterraneo2015 Communication Award
The scientific program of the European Union at Expo Milano 2015 is one of the "best practice" selected at the international level. This is the reason why the European Union has received the "Euromediterraneo2015" prize from Confindustria Assafrica & Mediterraneo and Associazione Italiana della Comunicazione Pubblica e Istituzionale (Italian association of public and institutional communication). … Continue reading The European Union at Expo wins the Euromediterraneo2015 Communication Award
#MyExpo2015 awards – Best Communication
My personal award for Best Communication at Expo 2015 Milano goes to the Russian Pavilion Why? Three words: Innovation Creativity Engagement The communication team of the Russian pavilion is doing an outstanding job in promoting their activities, their brand and encourage people to visit them. Considering their followership and their visitors' count, I guess their … Continue reading #MyExpo2015 awards – Best Communication
#MyExpo2015 Awards – Best Visitor’s Experience
Today we are officially at half Expo. After visiting it all, I decided to award my personal favourite efforts in five different categories: Best Visitor's Experience Best Communication Best Concept Best Design Best Surprise Every week I will be awarding one pavilion for being the best in each category. I look forward to hearing your … Continue reading #MyExpo2015 Awards – Best Visitor’s Experience
A strong message by the European Union and the World Food Programme at Expo Milano
On 19 July, it was a true pleasure for me to be part of the inauguration of the Family Meal exhibition here at the European Union pavilion at Expo Milano. The exhibition aims to raise public awareness about hunger – the world’s most solvable problem. The compelling images and stories demonstrate how people’s lives can be … Continue reading A strong message by the European Union and the World Food Programme at Expo Milano
MARCO RICORDA 