Managing a big social media campaign or event is very similar to preparing and managing a sport team. In my experience in sports and professional communication, it is impressive to notice how many similarities come up within these two different playing fields. I disagree with this article and here is why. Whether you will be curating national … Continue reading What sports taught me about communication management
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Takeaways from “Politicians in a communication storm”
Over the past couple of days, I attended "Politicians in a communication storm", an event organized by the Media Directorate of the European Parliament focusing on recent communication issues, in particular: Social media and trust: how to overcome myths and propaganda What we’ve learnt from the US elections, Brexit and the peace process in Colombia … Continue reading Takeaways from “Politicians in a communication storm”
Kevin Levrone and the “no excuses” theory
The 2016 Mr. Olympia was a terrific bodybuilding contest, definitely the best in years. Not only because of the insane line-up of athletes who walked the stage in Vegas but also for the overall media attention (which grows significantly every year) and a huge drama element. Two top competitors (Dennis Wolf and Kai Greene) dropped … Continue reading Kevin Levrone and the “no excuses” theory
Meeting the #DigitalCamp students
It was fantastic to meet the guys at the Digital Camp programme in Varese (Italy) yesterday. The formation is organized by Varese News an incredible local media outlet that every year organizes the Italian Festival of Digital Journalism. We talked about the European Commission's social media activity with a focus on the Joint Research Centre, … Continue reading Meeting the #DigitalCamp students
What bodybuilding taught me about communication management
Lately, I have dedicated a lot of my social media (and a lot of my life) to fitness. I still talk about my main field of expertise which is communication and public relations, but my passion for fitness and bodybuilding has somehow affected both my life and profession in ways that I did not expect. Firstly, … Continue reading What bodybuilding taught me about communication management
A disastrous Suit Supply customer experience…yet again, in Brussels
I already written and tweeted about Brussels' disgraceful customer service culture (in basically all realms) and I thought I had covered it all. But you know, sometimes you think you hit rock bottom but actually someone manages to dig through the bottom and find another layer of low. This time though, it was an international … Continue reading A disastrous Suit Supply customer experience…yet again, in Brussels
My dad stepping up the LinkedIn game
My dad is one of the most IT illiterate people I know. Probably he is the worst just after my mom, who (I swear) still owns a Nokia 1112 and hasn't learned yet how to read texts. He has always been a true man of action, spending his whole life working in the constructions business … Continue reading My dad stepping up the LinkedIn game
A day at FIBO – Where fitness is religion
@marcoRecorder I spent an awesome day at FIBO 2016 in Köln, the biggest fitness fair in the world. FIBO is an incredible opportunity to get the latest info, news, products, marketing tips in the fitness industry. This fair is huuuuuuuuge. One day is just enough to get a little gist of the massive effort the … Continue reading A day at FIBO – Where fitness is religion
When karma shows up…
@marcoRecorder I can't remember the last time I have been so grateful to both life and karma at the same time. On the day of the Brussels attacks I was on my way to the airport to set off to Dubai.My flight was in the early afternoon and I was just packing up when I … Continue reading When karma shows up…
A “more mainstream” Twitter will no longer be Twitter
@marcoRecorder Twitter is in stalemate. Not only financially, not only structurally, not only in terms of growth. Most crucially, Twitter is facing an identity crisis, meaning that CEO Jack Dorsey and its entourage don’t know who they are anymore, and so don’t the 320 million current Twitter active users. Users are bound to the Twitter … Continue reading A “more mainstream” Twitter will no longer be Twitter
MARCO RICORDA 